Yve Assad

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Yve is a photographer and director based in Nashville, Tennessee who specializes in automotive and lifestyle imagery. A car and motorcycle enthusiast with a background in photojournalism, Yve brings the same curiosity and raw energy of her early documentary work to her current automotive photography. She thrives when directing families and people in a variety of settings, immersing herself in her subjects to create authentic and relatable visuals. 

Yve’s work is soulful and intimate; she’s inspired by human connection, the great outdoors, and the thrill of discovery. Her landscapes and environmental portraits are just as textured and detailed as the sheet metal she captures commercially. Past clients include Infiniti, Ford Motor Co., Lincoln, Subaru, Cadillac, Acura, Filson, Wrangler, Bridgestone, Warner Music, Harley-Davidson, Fender Guitars, The Wall Street Journal, Rolling Stone, Billboard, and more. 

Yve grew up in Georgia, spending most of her free time outdoors or hearing her favorite bands play. She now lives outside of Nashville on a small farm with her husband, daughter, 3 dogs and various other wildlife. When she isn’t working around the country or spending time with family, she can be found riding her 1976 BMW R90/6 motorcycle on a backroad somewhere exploring for new adventures. 

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