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1.12.21 CACHETEJACK'S BRAND NEW BURGER KING
Last year, design duo Cachetejack received an exceptional opportunity: to help visually overhaul Burger King for the first time in more than twenty years. They delivered a series of custom illustrations that served as key building blocks for the brand’s new global identity. Their work went beyond that of an advertising campaign, instead featuring across the entire Burger King visual experience. Their illustrations are on social media and billboards, in addition to merchandise, food packaging, tray toppers and even the error message on the Burger King website. Cachetejack’s work is as thoughtful as it is imaginative. They used colors inspired by Burger King’s ingredients (think: beef, lettuce, and fries) in order to create humorous carton scenes. From twirling onion rings on your fingers to pickle slice binoculars, the illustrations conjure a retro vibe and remind us of more playful meals from our childhoods past. It is safe to say that Cachetejack’s new visual styling for Burger King isn’t just fresh. It has us craving a burger, fries and a bit more fun in our life. You too? -
1.15.21 PUSSYKREW FOR CANADA GOOSE X THE WEBSTER
Pussykrew’s latest foray into the world of fashion was to help promote Canada Goose’s capsule collection with The Webster. The New York based duo created a winterized version of California in virtual reality. It features different parts of the golden state, including a vast pink winter wonderland that Los Angeles has never seen before and a free-roaming environment, with changing weather conditions, in Big Bear. Shoppers are able to customize their own avatars and dress them in items from the capsule collection that are best suited for the environment. From there, they are free to explore the video game environment endlessly. -
1.14.21 SERGE SEIDLITZ & BEWILDER FOR POTENTIAL ENERGY
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1.13.21 APPLIANCE SHOOTS | REDEFINED BY THE SELBY
Todd Selby collaborated with 747 CGI to create a solve for appliance shoots. Todd was looking for a way to make appliance shoots less costly and logistically easier to produce. By adding CGI appliances to his warm interior work he was able to marry the eclectic and authentic with perfected appliance imagery. No set builds needed! See below for the incredible results and reach out if you would like to discuss the process for creating a CGI appliance shoot with The Selby. -
1.11.21 ROB DOWSLEY FOR KIEHL'S
Rob Dowsley’s recent work for Kiehl’s personifies the natural, clean and healthy nature of their products. A frequent collaborator, Dowsley brought these products to life with a synchronized still and motion capture production. He expertly highlights their hydrating qualities in the motion pieces while the corresponding stills emphasize the ingredients’ succulent texture. Dowsley efficiently brings the same attention to detail and multiplatform capabilities to all of his product shoots, plus he is a really nice guy. -
1.6.21 CACHETEJACK FOR NIKE TRAINING CLUB
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1.4.21 MAGNUS MÅRDING FOR JOHN LEWIS
Magnus Mårding’s latest collaboration with John Lewis, on their Fall campaign, conveys the joy of a well dressed home. Mårding seamlessly blends colorful detail shots, carefully crafted interiors and intimate lifestyle shots. The result is a compelling story about a home where anyone would want to live.