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Pussykrew teamed up with Reebok to create the campaign promoting their latest sneaker collaboration with swimwear brand Chromat. A campaign that was both concepted and created in quarantine and explores the concept of living life in fully digital realms.  "It's been an interesting challenge finding new ways to connect with each other during quarantine, and we wanted to explore that feeling" -- Becca McCharen-Tran, Chromat Founder & Creative Director  The duo created Rue and X Æ, 3-D avatars, donning the kicks from the collaboration. The CGI bots Pusskyrew created participate in "a dance challenge filmed on a rooftop and transmitted to a bedroom screen" which will lead to a "long-awaited IRL meeting" post quarantine. The backdrop is an abandoned version of New York City.  "Pussykrew generated a virtual experience that explores space between gender, identity, and the post-human universe. Through their creative work, they aim to transgress borders and create new utopian realities."  Read even more about the collaboration at Chromat. 

Eric Ryan Anderson’s new portraits of Jason Isbel and Steve Earle for The New York Times underscores his capability and adaptability. Both projects were shot while social distancing, leveraging comradery in a time of uncertainty. This approach, along with more intimate crews, lends to Eric’s signature emotional portraiture. In addition to photography, Anderson also recently and safely directed a music video in similar fashion and looks forward to providing more creative production solutions in the future. 

In case you missed it, catch up on our new IGTV series, Questions With. Get an inside look at the creative process, and sometimes the studios too, of the artist we represent. 

Found Studio, in collaboration with agency Superunion, created the visual campaign for the London Symphony Orchestra's 2020/21 season, 'Dancing on the Edge of a Volcano'. Superunion aimed to create something unexpected that really captured the emotive spirit of the new seasons' theme. They also opted to shift from the CG approach of previous campaigns and focus on live-action effects to create an abstract film. Found Studio shot using the RED helium camera, at 5K, to capture as much detail as possible. They worked with dancer Ella Robson Guilfoyle to interpret the motion capture data of conductor Sir Simon Rattle's baton and translate it into a dance sequence. Although impossible to perform in real-time the sequence was broken into nineteen micro movements. Then the movements were edited together, and retimed, in post to precisely match the motion capture data. The fabric was processed with a bespoke echo trail, creating a flame-like effect. Additional pyrotechnics and practical effects filmed at high speed were also composited into the sequence. Resulting in an enhanced volcano effect and an epic final shot. 

HP's latest Windows of Hope initative focuses on finding hope, during this trying time, through artistic creation. Five B&A artists, Cachetejack, Jeremyville, Laura Calaghan, Ornamental Conifer and Rude, created illustrations. They are available on the HP website as downloadable posters.