Lucas Benarroch moved to New York in the early 2000s and begin creating under the name MRKA. Versatile in both style and medium, Lucas is known for providing solutions to visual problems. His creative strengths include graphic design, illustration, motion, installation design, and, most recently, experiential creative direction. Lucas' work has been exhibited globally in galleries such as Wallplay and Cooper Union. He has collaborated commercially with the likes of  HBO, Harvard NASA and WUTANG.  "Utility Writers [is] a study of the symbols written by construction workers on the asphalt and sidewalks of the New York City streets between 2016 and 2018... Their sudden appearance on the streets. The endless possible interpretations of these symbols, and ultimately the individuals involved, who [write them]."   MRKA REMINDS YOU TO... Do And Read. A  clever take on the vintage Duane Reade Pharmacy logotype, the project serves as a commentary on the big business of pharmaceuticals and their massive advertising budgets. In addition to promoting two fundamental activities in life, doing and reading.