Watch 45 Bumpers for French TV Channel TF1 by Roof Studio
Roof Studio's latest project was a "pretty massive undertaking," to borrow executive producer and co-founder Crystal Campbell's words: 45 eight-second-long films for French television channel TF1. "The brief was fairly open with a good amount of creative flexibility and that presented an exciting opportunity to us," Campbell explained.
Campbell's team and Paris-based motion design company Naked partnered to create the idents. "We took the designs, modeled, rigged, animated, rendered, and composited the bumpers," she said, describing a pipeline Roof developed through Podio.com and Amazon, which enabled the studio to work with talent across the globe in real time. "It was important for us to be extremely organized and create a solid system, both internally and externally," Campbell noted. "This kept everyone connected – for instance, if a rigger working offsite needed revisions, he or she could chat directly with the model artist via Podio." Because each bumper was made from scratch, each became its own "little world with its [own] production process."
To put out such a large amount of excellent content, render quality was paramount. "The team worked hard to add all of the texture details and we challenged ourselves to bring this level of render quality to all 45 films," Campbell remarked. "Typically, because of budget and time constraints, broadcast corporations rarely ask for this type of detailed CG for idents." All told, the project took five months and Roof is thrilled with the outcome.