Vault49 Creates Pepsi's Entire Identity for the UEFA Champions League Final
“For the fans, football isn’t a matter of life and death; it’s much more than that,” Vault49 explains, showing why they were the perfect creative partner for Pepsi’s UEFA Champions League Final campaign. More than just ads or cans, Vault49 created everything from the ground up and the process was fully comprehensive.
“Vault49 was proud to be invited to develop the sponsorship identity for Pepsi and leverage it across packaging and key visuals to celebrate moments of football passion,” says Vault49. “We sought to turn the focus from the game to the fans themselves and the multitude of moments that stir our passions throughout a game of football. From the tension and banter of the pre-match build-up, through the rollercoaster of the match itself, to the eruption or heartbreak at the final whistle. Our campaign illustrates how these moments of passion are as relevant to a local kick about in a park among friends as they are to the glorious stadiums around the world.”
Vault49 didn’t just write the copy for the campaign, they also created the hand-painted typography that appeared on cans, bottles, and posters, ideated and executed the photoshoot for the advertising, and completed the story with gift sets that included t-shirts, tote bags, and posters.
All told, it was an amazing opportunity for Vault49 to create such a comprehensive identity for Pepsi, and one that they fully enjoyed. “For Vault49 and our team of football fans, projects don’t come much more exciting than this, and the creative synergy between Vault49 and the Pepsi team made this project a pleasure from start to finish.”