• 10.5.15

    Vault49 and GE Show You How the Brain Works

    The human brain is one of the world’s great mysteries. Perhaps that’s a species centric way to look at it, but why not focus our wonder on the piece of our nervous system that makes us who we are? It’s one of the most exciting areas of biological study with breakthroughs coming one after another as we dig to a deeper understanding of our human condition. General Electric, the company best known for home appliances, is one of the companies on the cutting edge of brain research and they’re really quite proud of their work. So they linked up with Vault49 to help spread the word about what they’re up to. “Together with Vayner Media, we interviewed six GE scientists, asking them to explain how the brain acts differently when exposed to various challenges and emotions,” says Jonathan Kenyon of Vault49. They took what they learned and communicated the ideas and lessons into a series of videos that explain these complex sciences to the layman.

    Whether looking at the way the brain physically changes when it’s learning, by examining the brain chemistry of a drummer, to figuring out what makes an introvert’s brain different, everything was set up to give a crash course in neurosciences that were engaging and educational. “We created six pieces of captivating content that lit up GE’s social media feeds with interesting and surprising ways to tell their stories,” says Jonathan. In the environment of social media it’s crucial to use time effectively, so Vault49 took Vayner Media’s scripts and infused them with visual heft and storytelling magic.

    Even though GE has been around for more than a century they’re happy getting outside help to show off their work. They’re busy making headway in these groundbreaking areas, so it’s up to Vault49 to bring those discoveries to the public so that we can understand them. “GE has so much going on beneath the corporate surface that can only be grasped by meeting their people and understanding the passions that fuel them,” says Jonathan. “Their process felt equally as creative as our own, and with awe-inspiring results.” With each group focusing on their individual creations we get to experience, learn, and watch as this new ground is being uncovered.

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