Tom Corbett Scores One for the NFL
If you think of men in recliners with cans of beer when you think of the NFL, it’s time to get contemporary. American Football transcends gender, economic lines, and political partisanship. Any given night during the season millions of Americans tune in to watch their favorite teams compete, and in their latest campaign to show off the diversity of their official merchandise the NFL asked Tom Corbett to show the fresh faces of the fans. Everyone loves football, so the NFL could pick basically anyone they wanted to show off these new threads. They tapped supermodels and actresses Adrienne Bailon, Olivia Culpo, Erin Heatherton, and Keke Palmerto be the faces of this campaign. Each donned the new merch for their favorite teams proving that this game is for everyone.
With September quickly approaching, voracious readers are thumbing through the pages of powerful fashion magazines like Vogue and Glamour, looking to the editorial powerhouses to see what’s new and next and in style. In those pages they’ll find Tom’s campaign with the NFL. These are models and actresses that will be donning looks from some of the powerful fashion names int he world, making a very strong pitch to fans. It’s the perfect translation of high fashion to accessible products, bridging the gap between aspiration and the lives that these fans live. This campaign underlines that fans everywhere, no matter who they are, should be proud of what they love even if they don’t look like the stereotypical fan. It’s an important message.
To put together a lifestyle campaign this significant requires an incredible team, and Tom’s team was able to shoot it in just two days. With stylist Luis Rodriguez, prop stylist Tara Marino, hair by Bradley Irion, and makeup by Brian Duprey, Tom assembled his dream collaborators around himself to make sure it went off without a hitch. Talk about a touchdown.