• 7.6.11

    Tom Corbett Photographs Mavi Jeans' Fall Campaign

    Tom Corbett captures the fall 2011 campaign for Mavi Jeans. The denim maker is the first Turkish fashion brand to go global. The fall campaign features young cool New Yorkers wearing Mavi Jeans around their homes and the city.

    Corbett shot over three days in New York City. The idea was to capture the essence of the city without making the images appear like postcards. For the first two days he captured the models in lofts in uncomplicated and spontaneous situations from their own perspectives. Corbett spent the third day and final day of shooting in Soho, capturing models in Mavi's sophisticated line. Don Sumada styled the campaign while Liam Dunn did the hair and makeup. Steven Thomson of Bondi Advertising says that working with Corbett was "both a pleasure and a success," and that Corbett and his team were" professional, thorough and collaborative, with the results speaking for themselves."

    Mavi Jeans' fall 2011 campaign is out now.

    See more of Tom Corbett's photography here.

    Client: Mavi Jeans
    Agency: Bondi Advertising
    Creative Director: Steven Thomson & Jonas Allen
    Account Manager: Angus Thomson
    Photographer: Tom Corbett
    Stylist: Don Sumada
    Hair & Makeup: Liam Dunn

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