Serial Cut's Sharp Design for Bonnaroo
Music! It has the ability to move people, both physically and emotionally. It's serious stuff that people want to immerse themselves in and travel all the way to the Bonnaroo Music & Arts Festival 2013 to experience. This year, festival organizers SuperFly Presents asked Serial Cut to flex their design muscle to create the official Bonnaroo branding guidelines and promotional poster.
Serial Cut put together a sharp design scheme that makes the Bonnaroo brand instantly recognizable. Splashes of colorful paint and fun elements like a ferris wheel wearing pants convey the four-day music festival's commitment to keeping things fresh and also a little bit odd. Superfly Presents' Art Director Suzannah Snell enthusiastically spoke about her experience working with Serial Cut (and rightfully so): "We've always wanted to collaborate on one of our identities with Serial Cut. Their work is remarkable, explosive and pristine. In creating our identity this year they crushed it by epitomizing Bonnaroo as the unique festival experience that it is in a way that targets our young, fun, intelligent audience. We couldn't be happier. Collaborating with Sergio in Madrid was truly a pleasure. They're on top of it to the very last detail.">