Serial Cut and Honda Celebrate
Summer is a time for dreams. It’s the season every school kid looks forward to all year, when they can run free and play to their hearts’ content. Parents may feel differently about it, but that tinge of infinite possibility never really goes away no matter how old we get. This year Honda jumped head first into that sentiment for their Summer Sales Event and asked Serial Cut to help them bring it to life. The three images they created through collaboration bring all those dreams to life in their own unique hues.
Serial Cut created three different worlds for the campaign. The orange composition is an ice cream lover’s dream, with a myriad of frozen treat options melting all over the environment and the car. A red carnival finds games and rides and plenty of buoyant balloons to lift the car off the ground through sheer joy. A refreshing waterpark comes wrapped in blue, with the car splashing right out of the ground at the end of what must be a thrilling water slide.
All of these environments were created through Serial Cut’s expert CGI compositing, playing with movement, texture, shape, light, liquid, and every other possible variable. This one campaign represents a mastery over a menagerie of skills and needs that few other creative studios can boast. We’re proud to present this “Summerbration” campaign on behalf of Honda and Serial Cut, brought together with RPA USA, out of Santa Monica.