PUSSYKREW FOR REEBOK X CHROMAT | A CAMPAIGN CREATED IN QUARANTINE
Pussykrew teamed up with Reebok to create the campaign promoting their latest sneaker collaboration with swimwear brand Chromat. A campaign that was both concepted and created in quarantine and explores the concept of living life in fully digital realms.
"It's been an interesting challenge finding new ways to connect with each other during quarantine, and we wanted to explore that feeling" -- Becca McCharen-Tran, Chromat Founder & Creative Director
The duo created Rue and X Æ, 3-D avatars, donning the kicks from the collaboration. The CGI bots Pusskyrew created participate in "a dance challenge filmed on a rooftop and transmitted to a bedroom screen" which will lead to a "long-awaited IRL meeting" post quarantine. The backdrop is an abandoned version of New York City.
"Pussykrew generated a virtual experience that explores space between gender, identity, and the post-human universe. Through their creative work, they aim to transgress borders and create new utopian realities."
Read even more about the collaboration at Chromat.