• 9.10.14

    Marc Hom Bucks Tradition for Authenticity

    Marc Hom has spent the last few decades photographing some of the most famous, recognizable, and beautiful faces in the world. It has helped him to build the tools and relationships to photograph anyone he wants, in almost any situation. But when it came time for the campaign with the German lingerie company Triumph, they went in a completely different direction.

    Even though Marc could get anyone in front of his lens, with Triumph they decided to photograph real women who weren’t models. It was a specific and calculated choice. “I find it very fascinating to make real women look incredibly sensual and beautiful," Marc says. “Beauty really comes from within.” Of course any model or famous face would have looked fantastic in Triumph's collection. But they wanted something authentic, surprising, and empowering.

    The casting included women from all walks of life, all in different places on their journeys. They represented different races, different age groups, and therefore, different ideas of what is beautiful. “Every woman has her own inner beauty. It’s up to me to find it, or for her to come forward and be relaxed about having a picture taken.” It was Marc's job to connect with these women in ways that could comfort them and bring out the beauty they already had.

    Maybe Marc's work with Triumph offers a lesson for all of us. As Marc says, “I think if you’re happy and you’re confident and you feel good inside: that’s what makes a beautiful woman.”

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