Kiehl's 'Artfully Made' Series: Susan Burghart, Script & Seal, and Good Wives and Warriors
Night Agency invited a group of B&A illustrators to create works for Kiehl's "Artfully Made" series, and the cosmetics brand retailer has already shared graphics by Susan Burghart, Script & Seal, and Good Wives and Warriors on its social media accounts. "We loved how the three artists represented very different styles," said Jennifer Wu, digital producer at Night Agency. "The variety of textures looks great. These three artists portrayed Kiehl's different facets: its New York roots; the blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge; and the use of the finest natural ingredients."
Burghart's piece was inspired by Kiehl's Olive Fruit Oil Nourishing Shampoo and Conditioner, and Deeply Repairative Hair Pak using her art-nouveau style, "which tied in well with [Kiehl's] apothecary tradition," she explained. "I started off with some rough pencil sketches to decide what pose or composition would be best, then, the line art and first colorings were created in Adobe Illustrator. Afterward, it was brought into Photoshop using multiple layers so vintage effects and textures could be added in." Burghart noted that drawing an art nouveau-like coif can be arduous: "It's one thing to illustrate hair in free-form, but stylizing it, and getting the curves and shape right, takes particular consideration."
Script & Seal's contribution relied on a "scientific-looking diagram" to depict Kiehl's Creamy Eye Treatment with Avocado, said co-founders Gavin Potenza and Liz Meyer. "We wanted to show all of the good things that make up the product, while keeping it fun with a lot of movement and abstract shapes." S&S created the sundry elements in Adobe Illustrator, then compiled them in Photoshop. The duo had to balance its focus on the cream's ingredients and integrating the packaging. "In the end, we decided on having [the pot] front and center, being spliced open," S&S pointed out. "This allowed us to connect all the ingredients directly to the cream, tying together everything and making it a much stronger piece."
Kiehl's Creme de Corps went to Good Wives and Warriors, who, like S&S, aimed to "celebrate the natural ingredients used in the product," but in GWAW signature style. "We wanted the botanicals to be flowing from the bottle and swirling around to create movement, and hint at the hydration qualities," shared Becky Bolton and Louise Chappell, who drew by hand before completing the image digitally. "Working to such a small scale was challenging for us, as we like to get loads of detail into our illustrations ... the main detail we wanted to include was a scaly lizard with extremely dry skin, since this is what your body feels like ahead of applying the rich moisturizer!"