Illusion CGI Packs It All In for Voxpax
Medicine, when used appropriately, has the potential to set us free. Whether it’s a pounding headache while you’re trying to work, or muscle pain after an intense work out, doctors and pharmacists are always trying to help us live more healthful, productive, and comfortable lives. They’ve made it possible for us to push our bodies to the limit in the pursuit of exploration and fun. Lehning Laboratoires is also trying to solve these challenges using homeopathy. They just introduced a new product and needed a creative and imaginative way to show it off to potential customers. They asked Illusion CGI to bring their inventive point of view and execution for this unique health solution in a campaign with the tagline “Just Press to Free Your Voice.”
Voxpax was created help patients recover their voices from hoarseness. Anyone who has spent time at a club late at night or gone to a rousing basketball game can tell you this is an ailment that will get in the way of your daily routine, but avoiding the events that cause it is to avoid the pleasures of life. Illusion wanted to bring the energy and personalities that share this issue and combine them with the reality of the product. The two ideas came together as a pair of CGI illustrations that are quite literally a representation of both people and medicine. Inside the Voxpax blister pack you’ll find a rocker who is incredibly alive but also looks like he’s sculpted out of the pills themselves. The second ad features a sports fan passionately expressing support for his team. After all, a fan’s voice will be as hoarse as the performer’s the next day. These are the people who are going to press the pills out of the packs to free their voices. A brand is only as good as its clients, and Illusion CGI has brought them together seamlessly.
Check out their award winning work and a sketch from the early stages of this project.