• 10.12.16

    Found Freezes Time with Havana Club

    When was the last time you stepped into the past? More than watching a movie, or reminiscing from a familiar smell. When was the last time you stood in a room of old, and was transported back in time, with the sounds, feelings, and even tastes of the past? Probably never, since we haven’t invented time travel. Unless, of course, you’re Found Studio who recently linked up with Havana Club to give their customers the opportunity to see what the past looked, felt, and tasted like. In their fully immersive experience, “Casa Havana,” they invited users to enter a special room that uses a combination of digital displays and practical techniques to offer an immersive historical experience. 

    “The owner takes you on a journey from the exact same storeroom you’re sitting in, right across the globe to Cuba,” Found explains. “Along the way the story of his bar, the history of the rum and hints of ingredients for his famous ‘Silver Pineapple’ cocktail are revealed, culminating the reveal of the drink itself when you return back to the real world.” The participant wears a virtual reality headset that allows the viewer to look around the room freely, watching as the room changes before their eyes. A fan is strategically placed in the room and is calibrated to simulate breezes coming from a window. Finally, the team running the experience use a hole in the wall to clandestinely place a fresh drink in the room while the participant is viewing the digital display so it seems as though the drink appears from magic.

    With travel to Cuba open now, the country is bound to catch up to the rest of the world. Restrictive policies have delayed their progress, but their history will always survive whether it remains tangible or on the other side of a VR experience. What Found proves with their project created with Havana Club is that, in some way, we can hold onto something that we once thought was lost forever but is merely on the other side of our imaginations.


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