Nomoco Helps the Transition Travel with Alaska Airlines
It’s easy to get caught up in the common wisdom about airports: we imagine them as spaces where travelers rush from one timed event to another, trying to get through security lines fast enough to make their next flight, all on the way out. But there’s a magic to the airport, it’s where we move from one space into another. Airports are resting spots between moments on our individual journeys and the perfect place to reflect on where we’re going and where we’ve been. Recently, Nomoco was commissioned by Alaska Airlines through Hornall Anderson to help bring a new energy to a tunnel through Seattle-Tacoma International Airport with an installation of a massive illustration.
The illustration stretches more than 200 feet through SEATAC Airport, acting as a transition through the space, but allowing travelers to visit Nomoco’s take on a variety of destinations. Although Nomoco’s illustration includes recognizable locations like the Yucatan Peninsula, Cuba, and Los Angeles, there are sections that are more interpretive. A forest full of birds, a bubbly body of water, and stretches of clouds are all space we can let our travel dreams take hold.
“Inspired by the rich colors of nature and the vibrant air of cities, I aimed to create a rhythmical transition journey space from city to city,” explains Nomoco. “I hope it brings an uplifting atmosphere to the tunnel.”
The next time you’re walking through the airport on your way home, on a trip, or towards another flight, remember to take a breath and remember that there’s something magical about the whole thing. And if you forget to, maybe Nomoco will help remind you.
Nomoco Gets Real with Mental Health for Oprah Magazine
As medical sciences advance to the point where we’re understanding the human body more and more, focus is shifting to the brain. How our mind processes emotions and events are revealing themselves to be more crucial to our overall health than we’ve given them credence in human history. Oprah Magazine is currently exploring mental health in a series they’re calling “The State of Our Minds,” that acts as an exhaustive investigation of how we manage the worlds inside our skulls. The magazine commissioned a wide collection of stories that include personal essays, medical accounts, and notes on effective mental management from a bevy of accomplished writers and storytellers. In that grand company is Nomoco who the magazine asked to lend her work to these tales and help bring them to life.
When the magazine first approached Nomoco to work with them on this project it was smaller in scope, but as the collaboration evolved, it grew. They asked Nomoco to create more pieces for more of the stories and it blossomed into a much larger partnership. The value of that kind of creative cooperation cannot be overstated. “I think it's very important as every little thing affects the creativity and it shows in the artwork,” Nomoco says. A partnership of trust that runs that deep creates a supportive microculture that makes for better work.
At first glance, the fluidity of Nomoco’s illustrations is almost disarming. They seem fragile and ephemeral, but her use of color is bold and powerful. It’s because of her ink and her process. In a creative arena that values specificity and intricacy, Nomoco has given over to the wily nature of ink, and for good reason. “I use ink because I like its organic movement,” explains Nomoco. “It always gives me some accidental surprise while I'm drawing. I feel it creates aliveness for the picture, and I hope it communicates in that way. Also, I like the instantness of the ink, I can visualize and draw at almost the same time.”
The process of creating these images began by distilling the stories to their most concentrated hearts and then translating them into a visual language. Nomoco dug into each story to understand it deeply before she was able to start the translation process. So many of the stories are about transformation and grappling with hard truths, and Nomoco played with those themes in her work. The first image is paired with Cynthia’s story about crawling out of depression and plays with that theme with cloudlike portraits of Cynthia that start small and dark and turn brighter and larger. It is also one of Nomoco’s favorites. “The transformation of low to high is satisfying to me. And I feel the connection between the instability of the human heart and the wavy cloud like shape of the head,” Nomoco says. She also related to the story of Katie whose journey involved a sober admission of the truth of her life. Nomoco painted Katie as a woman whose entirely life is seemingly played out on her dress. “Katie's piece was interesting to me, as it shows her life story in one painting- I felt like I'm becoming Katie at some point.” The stories in this collection are relatable to everyone, whether or not you’ve been through the exact events these writers have. And if you haven’t, Nomoco’s work can help deepen your understanding.
Nomoco for Kellogg's Special K
Nomoco illustrates the new campaign for Kellogg's Special K. The cereal is marketed as low-fat and reportedly promotes weight loss. The campaign's tagline reads, "What will you gain when you lose?" Elements in nature such as a peacock and red fish are drawn to imply confidence, courage, and optimism. Nomoco says that she thought of nature when drawing, "its gracefulness and deep energy within living creatures." The colorful illustrations were drawn with ink on paper.
See more of Nomoco's work here.
Client: Kellogg's Special K
Agency: Leo Burnett
Art Buyer: Christine Oliver
Senior Producer: Alethya Luiselli
Ilustrations: Nomoco >
Nomoco Exhibits in MexicoNomoco is exhibiting her colorful and intricate illustrations in Mexico, starting this week. "Small Picture Story" opens Wednesday, February 29th at Vertigo Gallery in Colonia Roma quarter of Mexico City. The show will feature the illustrator's ethereal and serene images of girls, birds, and buildings, created with watercolor. Nomoco also filmed an interview with the gallery, seen below, to discuss her early ambitions and her cycle of inspirations and subjects also interviews the illustrator. She adds that she prefers the smaller template as "the smaller it is, the less I make a mistake. Because I am really focused on the tiny bits."
"Small Picture Story" runs until March 31st. More details are available on Vertigo Gallery's website.
See more of Nomoco's illustrations here.
B&A Celebrates Art Basel with 1800 Tequila
Lounging in Mark Cunningham-designed AD Oasis@the Raleigh, 50 VIPs enjoyed a sumptuous breakfast and tasted 1800 Tequila Coleccion, a 400 limited edition extra a~nejo 100% agave tequila (guaranteed to allay any hangover) All set against the dramatic back drop of an exhibition of Kai and Sunny's graphic, monochromatic "Flower Series." Artists Gary Baseman and Vivian Rosenthal, Founder of Tronic Studio / augmented reality platform Goldrun, Kai and Sunny, and Product and Industrial designer Demian Repucci, explored the broad theme of "The Intersection of Art and Design" in a lively panel discussion chaired by Bernstein and Andriulli's Louisa St.Pierre.
Guests received an exclusive tote bag designed by Marc Jacobs illustrator Nomoco, containing a limited edition card set, and Baseman's latest designer vinyl toy Toby's Secret Society, kindly donated by KidRobot. Gary Baseman also customized 50 beautiful gold, black and red screen prints with his infamous characters, and chatted amiably with guests as he signed them, concluding the happy event.
An oasis indeed.
Nomoco Illustrates for Kumon
Nomoco creates colorful illustrations for Kumon's latest campaign. The learning center offers tutoring for kids K-12. Nomoco collaborated with the Mullen agency on the advertising campaign. Her illustrations bring learning to life with depictions of wildlife, books, and math. The idea behind the campaign is about giving voice and vision to possibility, to potential. To reveal the benefits that can't always be seen on paper and to give intangible concepts like curiosity, self-confidence, potential, etc. a representation parents and their children can see and understand.
Nomoco has been experimenting with inks and their organic movement for the past several years. She uses this technique to create the watercolor-like background of the Kumon ads. Nomoco says of the work, "I receive many inspirations from nature and enjoy transferring this on paper in my way. Through this process I hope my picture will connect with children."
See more of Nomoco's illustrations here.
Producer: John Rosato
Illustrations: Nomoco >
B & A's London and Milan Affiliate Hosting "POCKOSHKO" for London Design FestivalPocko, in collaboration with Magma, has initiated an exciting new project involving 20 international, award-winning B&A/Pocko artists.
Artists including McFaul Studio, Nomoco, Jorge Alderete, Fernanda Cohen, Staffan Larsson, and Adam Hayes have each customized a series of wooden Matryoshka dolls, using a variety of techniques, from oil painting, ink and watercolor to collage and soldering. Pocko photographer Judith Erwes and animation studio Captive have both produced bodies of work inspired by Pocko Matryoshkas which will be exhibited alongside the dolls.
POCKOSHKO will have the chance to be appreciated by many, starting with an exhibition in the 3 Magma stores as part of the London Design Festival which began Saturday 19th September, and will continue their journey, passing by NYC, Madrid and Milan, to a special final auction, 2 RUSSIA WITH LOVE, in aid of a Russian children's charity.