• 10.9.14

    Lisa Edsalv Creates a Visual Language for InStyle

    Like the appetizers of fashion, accessories allow designers to take more risks. They can go deeper into inspiration and make more dramatic choices. Colors can be richer, patterns can be bolder, shapes can be unexpected. It creates dramatic variety and a deep range. When Lisa Edsalv had to bring together a full season of accessories from a dozen brands for a single editorial in InStyle, she needed to create a through line for aesthetic flow.

    Using levels and broad swaths of muted colors, Lisa created a compositional language that supported each and every mini collection of accessories. From page to page we see everything from heavy industrial inspired bangles, to hand painted handbags, and zebra print heels. By bringing harmony between all these disparate looks, Lisa reminds us that these accessories all come from the same world and are each accessible in their own ways.

    Check out the multipage story in the latest InStyle.

  • 11.5.13

    Lisa Edsalv's 'Pop Rocks' for Departures

    Lisa Edsalv combined food coloring, shampoo, and bold accessories for the November/December issue of Departures. "I had been experimenting with putting liquids between two pieces of plexiglass before the shoot, so I decided to do that and add color," explained the prop stylist. "I tried a ton of products from Duane Reade and I think what worked best was Pantene Pro-V with food coloring and a little bit of water."  

    The editors selected and grouped the jewelry, which included a ruby pavé, white-gold, and titanium David Yurman cuff; Tamsen Z tourmaline, tanzanite and rubellite earrings; and a Bulgari necklace made from sapphires, peridots, milky quartz, and diamonds. "Then I decided on the background," Edsalv said. "I chose either complementary colors or a tint that would pick up one of the gems, so the jewelry wouldn't get lost." She splashed on the mixture, and pressed together the plexiglass to create streaks and bubbles. The entire project took "two civilized days," Edsalv noted with a laugh.

    Credits:
    Photographer: Joe Stans
    Stylist: Shannon Adducct

  • 9.23.13

    Lisa Edsalv Styles 1,273 Products for FITNESS

    Prop stylist Lisa Edsalv created a set of tableaux showcasing 1,273 products for FITNESS's beauty awards. The mag enlisted a team of dermatologists, hairstylists, makeup artists, and manicurists, along with its own staffers and readers, to select 2013's top cosmetics, conditioners, skin treatments, self-tanners, and more.

    "FITNESS wanted the pictures to look glam and the editors wanted to work with a mirror, which we did for the main shot," explained Edsalv. "It was a bit difficult to incoporate the mirror into the category shots, so I decided to create stacks of items pouring out ... I wanted something exciting to happen! There's only so much that you can do if you're going to have all of the products in the frame, and nothing more, nothing less."  

    To make a balanced but surprising composition, Edsalv considered which of the award-winners might look good pouring. "We needed to take those out first, so they could lay on their sides," she said. "I went through two packs of hot glue and used all different kinds of plexi-cubes ... I think in one image, there's eighteen bottles. It's like putting together a little puzzle, I suppose." 

    Though she styles accessories, food, electronics, and furniture, too, Edsalv insisted that she doesn't prefer one to another: "The most important things are the clients and the photographer, because anything can be fun with the right people. I think it's all about the people." And the props, of course.

    Credits:
    Photographer: Nick Ferrari
    Text: Heather Muir and Molly Ritterbeck

  • 4.12.13

    Robert Maxwell Treads New Ground in Outside Magazine

    Robert Maxwell photographs one of the cover stories in the April issue of Outside Magazine. Robert has been a long-time collaborator with the magazine and his stunning black & white portraits have graced the pages of Outside since 2003. This latest photo editorial focuses on the new barefoot-running craze and the controversy that its stirred up in the running community.





    Credits:
    Publication: Outside Magazine
    Photo Editor: Amy Silverman
    Creative Director: Hannah McCaughey
    Photographer: Robert Maxwell
    Grooming: Trevor Bowden
    Set Design: Lisa Edsalv

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