Joshua Davis Disrupts the Norm
Magazine covers serve as a representation of all of the creative and journalistic work within. In his latest project for Computer Arts Magazine, Joshua Davis set the stage for their newest issue. Unlike traditional editorial covers that are shot by photographers or designed by illustrators, Josh focused his expression into writing a computer program to create the artwork. Joshua’s computer-generated project involves a process with two different systems: one that creates the composition, and one that disrupts and remixes the original system.
The processes behind covers are more intricate and involved than the computer programs most individuals are comfortable using. “Simple systems are to thank for these complex compositions. In it, 200 particles are created on screen, each picking a random art asset. The system then uses a flocking behavior to separate, align and unite one another. Each particle can be seen as a brush stroke leaving behind a trail as it paints itself across the canvas. After the particles have “painted” the screen for a set duration, we then have a semi-final composition” Joshua explained of his design system. “So a second system now takes over, sampling the semi-final composition, and beginning to disrupt it into parts. Here, an invisible grid samples random sections of the composition and creates a new version with displayed splices. Finally, each cell of the invisible grid makes a 50/50 decision; either display the sample as is or pick the first column of pixels from the sample and stretch”
Like most powerful works of art, change and displacement from the familiar is where the true, raw, creativity happens. The disruption in Joshua’s program informs the whole body of work. The theme of these covers is Be Disruptive, and his work does just that.
Joshua Davis Sets a New Pace for BMW in Shanghai
There are as many ways to run as there are runners, each with their own goals, methods, and training. But when they come together to a race, like the Shanghai Marathon, each of those individuals is tested against each other and the details fall away. All that matters is the order they cross the finish line. Or is it? This year, BMW and Wieden + Kennedy Shanghai teamed up with Joshua Davis to give runners more than a finishing time. Instead, they created a data-visual experience that takes all the data collected over the course of the many miles (speed, pace, time, calories burned) and turned it into beautiful visualizations for the runners to take home (digitally, of course).
The Shanghai Marathon is the perfect opportunity for brands to speak to a captive audience of 30,000 runners, but BMW wanted to do more than just create a simple video to play for them. Joshua helped them create a series of visual cues that are as variable as the runners themselves. All manner of colored ribbons swoop, move, and twist with the data collected over the run, and turn into beautiful artwork thanks to Joshua’s ability to combine real-time data collection with captivating visuals. It’s no longer just about finishing times with BMW’s “Art of Energy” – it’s about the experience, and letting those hours of ephemeral sweat and effort turn into something that will live on in the digital space.