Ars Thanea and Mizone Give Water a Makeover
CGI studio Ars Thanea worked with Y&R Shanghai to create the latest key visual to launch the new blueberry water by Chinese beverage giant Mizone. For this launch, Poland-based studio created the visual using entirely CGI and illustration.
A real bottle traveled from Shanghai to Warsaw and served as the model on which the final image was based on. The concept of the key visual was to both tell a product story and to create a refreshing image that would appeal to the female audience.
Agency: Y&R Shanghai
Illustrator: Ars Thanea
Executive Creative Director: Anam As
Art Director: Handsome Wong
Agency Producer: Alison Du>