• 9.15.15

    Amanda Marsalis Harnesses Norwegian Tradition

    If you’ve ever worn a pair of penny loafers, you’ve worn a piece of Norwegian tradition. The shoes were originally made by Aurlandskoen, a shoemaker from Norway, and have since been adopted into the larger fashion casual conventions, injecting a timeless style into the every day. Amanda Marsalis came together with Aurlandskoen to help introduce their new season of boat appropriate penny loafers that add a deck shoe sole to their classic upper. Amanda and her crew shipped out on a boat in Marina del Rey, California to place the shoes in context. What they found out there was bright, fun, and totally in line with the iconic shoes.

    Amanda is no stranger to the high seas. Her work with Norwegian Cruise Lines helped to solidify her love for shooting on the water even though she finds herself combatting a little seasickness from time to time. But she doesn’t mind. For her, she’s willing to make the sacrifice of a little imbalance for some really amazing photographs. “They look so good! I can’t help it,” she says. She and her crew spent the bulk of the day in the marina shooting on a boat in a stable atmosphere. Then moved out onto the open ocean to really get that sea breeze and sun. Finally, they took the shoot back to land, photographing the rest of the collection on the sand, highlighting the traditional soles.

    Like most of Amanda’s projects, she surrounded herself with people who she jives with on artistic and personal levels. It makes for a relaxed set that allows everyone to do the best work they can. Since Aurlandskoen is a shoe company, the styling was particularly important “It was a fun shoot and the styling is really cute,” says Amanda. “It’s really nice when all those things come together.” The fusing of this classic shoe with effortless looks and timeless sophistication create an execution that fires on all levels, on land or on the sea.

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