AdoptUSKids Ads Showcase Bigshot Toyworks' CG Trophies
Bigshot Toyworks created a set of lively, computer-generated statues for AdoptUSKids' "You Don't Have to Be Perfect to Be a Perfect Parent" campaign. "Partnering with Klim [Kozinevich, the creative lead at Bigshot] was an awesome experience," said kbs+ copywriter Ben Cascella and art director Nigel Gross. "He created these incredibly realistic trophies and gave them a level of humor and character that completely blew us away – and he was extremely easy to work with."
Klim and the Bigshot team received a straightforward brief that included a list of poses for the imperfect-perfect parents, like a father recoiling from a blazing barbecue and a couple holding a huge map (and looking in different directions). "Our first steps were to mock up the basic human forms for each in ZBrush," he explained. "We showed a few previews to the clients, they made some notes, and then we did a second pass. Once the poses were approved, we finalized the details, developed the bases, and rendered them in VRay to become gold trophies." He continued: "It was a challenge to maintain the figures' expressions while using a single, reflective color. We used a lot of VRay and Photoshop tricks."
Bigshot Toyworks also took into account the ads' lighting. "We all worked together on figuring out where the light source would come from, so we were able to submit the trophies with the correct shadow information, and they could be dropped into the photos with minimal retouching," Klim noted. "To see it entirely composited was amazing; when you work on isolated assets, you only see a fraction of the picture ... the whole thing really came together and it was surprisingly nice."