Jose Cuervo Tradicional wanted to modernize the way they celebrate the beloved holiday of Día de los Muertos. In response, Creative and Technical Directors Sensorium, worked with Creative Director Brian Schmitt and artist Llew Mejia to create a one-night experience that was both tactile and interactive.
The event combined a variety of technology, never-before linked in this way on behalf of a brand. The full artistic build included holographic and interactive avatar projections, live motion-capture choreography, and virtual reality. And tequila, of course.
