McFaul+Day have been heavily involved in both EMEA and Global Lifestyle activity for the past 8 years. In that time they’ve created season-on-season assets including ATL and BTL print, online, TV, film promos, OOH, DOOH, lookbooks, all aspects of trade retail partnerships marketing and digital projects including the award winning visitflimby.com – showcasing New Balance’s home of UK manufacturing over the past 30 years.
McFaul+Day continue to lead an aesthetic direction for their hugely admired lifestyle sector. They’ve spent years building and implementing a design language for New Balance to keep their head while others lose there’s. It’s a necessity that brands in rapid growth and transition remain true to their core while developing and pushing new ground. McFaul+Day are that solid rock looking at the brand holistically – even when it’s not required.
Brand consultants, advocates, designers, influencers, writers, creative directors, ankle models, you name it – there’s not much McFaul+Day don’t do for New Balance without success, sincere thanks and admiration. Results from the team have been shining examples to departments all over the globe. Generations of brand and product output – McFaul+Day are family, supporting management and company executives, collaboratively working with other agencies to grow and push on an amazing journey.