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McFaul_Day

Clarks Originals - Brand Strategy + Creative

Strategy & Creative

 - Clarks Originals are of the moment. Always have been. Always will be. From iconic styles that have never gone out of fashion to designs that are right for the times. Classics are revived and replicated, legends reinterpreted.
McFaul+Day were approached to re-establish the Clarks sub brand, claim ownership of Clarks Originals icons and recruit and retain stylish and individual consumers. 
The solution was the Clarks Originals CURIO Platform; a three-year curated series of brand and product stories, through the eyes and voices of a select panel of influencers respected for their editorial mix and output.
The integrated platform contains a mix of films, print publications, life tales, behind-the-scenes, interviews, brand and product stories from respected media outlets

Clarks Originals are of the moment. Always have been. Always will be. From iconic styles that have never gone out of fashion to designs that are right for the times. Classics are revived and replicated, legends reinterpreted.

McFaul+Day were approached to re-establish the Clarks sub brand, claim ownership of Clarks Originals icons and recruit and retain stylish and individual consumers. 

The solution was the Clarks Originals CURIO Platform; a three-year curated series of brand and product stories, through the eyes and voices of a select panel of influencers respected for their editorial mix and output.

The integrated platform contains a mix of films, print publications, life tales, behind-the-scenes, interviews, brand and product stories from respected media outlets

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