As leaders in experiential new media, Pussykrew were asked to further bring the collaboration to life by creating a 3D animated visual piece and poster. Concept and Creative Direction through to CGI, 3D Scanning, Environmental and Poster Design were all done by their studio.
Their work truly captures Black Cracker’s vision for the project. “There is a beautiful violence in love and the evolution of self. This is the story of TIDE. Of a man following a scent like butterflies do but finding himself often with eyes closed. A collision into brick, yet with every hurdle the growth is more secure and steps assured. I feel grown up, and coming into my own, a gentle soldier, burden free, and with that landing in the drift-full spirit of a more universal common ground. No dirt on my shoulder and a lot less to prove.” – Black Cracker
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