• 8.28.17

    Wesley Allsbrook Offers the Whole Experience with Porsche and The Atlantic

    Every piece of work is an invitation by an artist to enter into their world, to see things from their unique point of view. They create a new reality with each piece and it is up to us to witness and explore it with their guidance. But there are limitations. For one, most work is viewable only from a distance or behind a piece of glass (whether the glass is in a frame or it's the glass of a computer screen). But new forms are developing every day and Wesley Allsbrook is an artist who is forging new ground every day. Her ability to create immersive digital 3D spaces is unparalleled and just recently Porsche and The Atlantic recognized that power, harnessing it for their latest campaign.

    In ‘Why We Drive,’ Porsche and The Atlantic invited three drivers to describe why they love their cars and what driving means for them: freedom, exploration, adventure. As the drivers tell their stories we get to see Wesley's creations bloom around the driver. She creates fully immersive environments that illustrate the drivers' experiences, and although we don't see her we see the digital paint bleeding off her digital brush. We see the flourish of her strokes and the skating of her own movement. It reminds us that the way we do even the simplest things, like driving, has exquisite beauty locked deep inside it - even if we don't recognize it in the moment. 

    Porsche blended Wesley's work with the stories by the drivers into videos that allow her work to grow and develop around the drivers. The experience by the audience is once again through glass, but they've also offered Wesley's environments as a separate, unique experience for those who want to explore them. By clicking and dragging you can take your time, examining each digital stroke as close as you care to. It's a much more intimate and personal way to experience Wesley's art and absorb the stories into the viewers own experience. The opportunity is there, it would be a shame to pass it up...

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