• 7.19.16   Michael Schnabel Keeps Renault's Secrets

    Renault is not a name we hear very often in the US, but in Europe is a mega automobile manufacturer. For their latest release of the Renault Scenic they wanted to strike a different tone from the industry standard and asked Michael Schnabel to help them do it. There’s a lot riding on the Scenic, it’s one of their best models, but the car company thought it was crucial to change the conversation. “It’s a really important car for Renault,” says Michael. “Classically it’s the Mom and the children and for their advertising it’s supposed to be the Dad and the children. So the Dad is driving the car and doing little weekend tours with the children.” Renault and Michael wanted to subvert the common expectations for men in the family and are using these ads to help them do it. With all the focus that Renault gets in Europe they gain a lot of attention whenever they have a new car coming. For PR purposes that’s great, but it offers a challenge for when they want to keep new designs away from the public’s eyes. “They wanted to use my images to reveal the car,” explains Michael. “So having the car was secret, but they wanted to shoot the car, they did not want to do CGI. They called me in December and they wanted to shoot in January but they wanted sunny weather. No, you know, we’re in the northern hemisphere, sunny weather is tricky.” Michael had to figure out the best way to achieve the look Renault wanted while still recognizing the limits of nature. So he brought the shoot to Spain where he thought would be his best bet. To get an urban feel while still stay private they took over an amusement park that’s normally shut down for the winter. That gave them the privacy they needed, but also meant they had to create a lot of the look from scratch. “We had to bring this whole thing to life,” says Michael. “We had to bring in plants, we had to bring in people, we had to bring in props. So it was kind of a little bit of a movie-style production. We had up to 60 or 70 people in a couple of days, which is exciting.” Not only were there a lot of people from multiple teams, but they all spoke different languages. French, German, Spanish. But they all came together speaking English and were able to turn this mini-movie into a series of images that Renault was able to use across all medias and markets to reveal their incredibly anticipated car.
  • 7.22.16   Kevin Durant and the History of Music with Nike and Shotopop

    It’s easy to forget that celebrities have their own obsessions. Paris Hilton famously loves old clocks. Harrison Ford is an avid pilot. Nick Offerman has a professional woodshop. But did you know that Kevin Durant loves music? The (newly announced) Golden State Warrior looks to a wide variety of music genres to inspire his place and that’s something Nike wanted to highlight to celebrate the latest version of his sneaker, the KD9. They asked Shotopop to help create a series of pieces for their social media accounts, looking directly at Durant’s favorite genres of music to inspire and inform their work. As Casper Fraken of Shotopop discovered, each genre of music works on Kevin Durant in a different way. “It brings out different parts of him to dominate certain aspects of the game,” Casper explains. “He’s a diverse music guy so different genres bring out different things for him and we’ve got three of those which are rock and funk and jazz.” Playing off those three different genres, Shotopop created short illustrated videos inspired by album covers from each of those disciplines of music. Each motion project plays in front of music from that era and features the appropriate thematic visuals mixed with imagery of KD himself, capped off by a look at the new shoe. When it came to creating the visual language in each of these videos Shotopop wanted to stay true to the historical aesthetics so they looked to the titans in each genre. “A little bit of Jimi Hendrix for the rock, for the jazz it was Dizzy Gillespie albums, and for the funk one it was James Brown,” explains Casper. By reaching into history, and into what it is that helps make Kevin Durant the kind of player that he is Shotopop was able to create something unique and at the end of the day that’s what’s makes it exciting. “It’s really unusual of Nike to do something like this which I think is really fun.”
  • 7.20.16   Eevolver Gets Proportionally Political with The Village Voice

    We are in the midst of a Presidential election with unprecedented emotion, and the party that is catching most of the attention this season is knee deep in their convention. We’re on day three of the Republican National Convention, and tomorrow is set to be the climax of the four-day event. Last week the Village Voice, one of New York City’s most left leaning papers prepared for the convention with a humorous cover by Eevolver that features a bull elephant (the mascot of the party) with some features that are markedly… smaller. It’s something of a playful jab at the presumptive nominee but they didn’t want to go too far. “We did some versions with red hair on it and it was almost too literal, we didn’t want to hit you over the head with it,” says Stacy Burstin of Eevolver. “We definitely wanted the image to stimulate discussion with humor and definitely reflect Trump in a funny way.” Creating a photorealistic image that plays off expectations and realistic animal physiology that also focuses on messaging can be a tricky job, but it’s a balance Eevolver was able to find. They started with a couple source images, made sure the elephant’s pose was exactly what they wanted, and then started to play with relativity and sizing. “We went through a process of adjusting features in a subtle way and a couple much more dramatic, and just figured out what proportions worked and came up with this one collaborating with the editor,” Stacy explains. The final image features the elephant of normal size, with ears to match, but with a head – trunk, tusks, and eyes – that are much smaller than they should be. For Eeolver the project was all in good fun, but the paper was a little more aggressive in their messaging. From a publication whose politics are so different from those of the presumptive nominee the headline “The Freak Show Begins,” is fairly tame and something that the folks at Eevolver felt worked. “We actually weren’t given that headline, we were just given general direction, so once we generated the image we thought the headline worked really well with the image,” says Stacy. They thought the match up was pretty funny and hope everyone gets a good laugh from it.
  • 7.15.16   Marco Grob Finds Humanity in the Super Human

    Our world is full of wonder. We know less about the bottom of the ocean floor than we do about the surface of our moon. The human brain is still a mass of mysteries. We’re not even sure how cats purr. But those mysteries pale in comparison to the stories that we tell each other. Stephen King has long been considered the Master of Horror but his magnum opus, The Dark Tower Series, edges further in to fantasy than most other stories that he’s written. It’s finally coming to the big screen in a series of films starring Idris Elba and Matthew McConaughey, and who better to give us a first look at this hotly anticipated film than Marco Grob? Marco was invited by Entertainment Weekly to photograph their revealing cover that shows off these two actors for the first time ever, and it’s a project that Marco leapt at. “Amazing actually,” he says. “I think both of them are within the absolute best actors right now. I was extremely thrilled that we could work with them. That was really amazing. The collaboration was great.” Each of these gentlemen transformed a little bit in front of Marco’s eyes, transforming into a balance of themselves and their characters, and Marco was able to give shape to those interactions, carrying it to a cover shot. We don’t want to reveal any spoilers but both of the characters they play are larger than life, larger than human, so it’s a fine balance to highlight the humanity behind those characters and put them in the context of a magazine cover. Marco lends his talents time and time again to stories that extend our visions of reality. Whether it’s a series of spots for Netflix’s Daredevil, or the movie posters for Marvel’s The Avengers and Captain America: Civil War, Marco takes larger than life superheroes and villains and creates the visual language for us to contextualize and understand them. But Marco is unique in his ability to speak to us in that way because he finds the realism inside of it. Personally, Marco is passionate about stories that are rooted firmly in reality so when he has a superhero in front of him that’s what he looks for, draws out, and shows us. He gives us the truth behind the mystery, the humanity in the super human. And it helps the rest of us understand them more completely.
  • 7.21.16   Michael Warren and the Soul of Barbeque with Weber

    Don’t confuse barbeque with a cookout. Throwing a couple burgers on the grill is different from meticulously balancing dry rubs and sauces on meat that’s been smoking for hours. BBQ has history in pockets all over the country, with regional tastes and variations as diverse as the people who eat it. One of the most iconic grill companies in the world, Weber, is known for making cookouts happen all summer long, but this year they wanted to bring some focus to barbeque in their annual cookbook this year called “Weber's New American Barbecue: A Modern Spin on the Classics.” The culinary tome is packed with recipes and step-by-step instructions, but they needed something with a little more soul. So they asked Michael Warren to help them out. “The spin this year was barbeque, and different ways of approaching it,” says Michael. “My assignment was to travel around the US and visit BBQ joints that are doing something a little different with a little twist, and then they were used as editorial breaks throughout the book.” Michael got to travel all over, visiting ten different barbeque joints, getting to know the people who work there, eat there, and make them unique. Traditionally, cookbook photography is rooted in the details and making sure that every floret and au jus is perfectly in place, but Michael offers something else. Something that Weber needed for their book. “They wanted it to feel more personal,” Michael explains. “They wanted to feel the juice. They wanted to celebrate the authenticity of it, and they wanted it to look like you want to eat it, as opposed to want to admire the photograph.” There’s more to making your stomach grumble than symmetry and Michael knows exactly how to make it sing in a photograph. Part of the joy of traveling all over the country chasing barbeque is that he got to learn about different styles and sample each of them. His favorite? A steak called The Eisenhower in Plano, Texas. “It’s a T-bone steak with the still T on it,” says Michael. “They get the coals going really hot and they throw the piece of meat right onto the grill. They pull it off, and they slice it up. It serves four so it’s kind of put out on the table on a chopping block. It’s absolutely delicious just to see it.” This is the part of the story where we’d wrap it up with a thoughtful conclusion but we’re too hungry for that. Maybe after lunch…
  • 7.19.16   Stacey Jones Brings Us Closer to Kate Beckinsale

    Part of what makes Kate Beckinsale unique is her incredible traditional beauty paired with her ability to melt into characters that are as relatable as a neighbor. It’s a mix of classic grace and recognizability that make her a special figure in Hollywood, and one who is always worth watching. For her latest cover with As If Magazine, that blend is on display reaching into retro inspiration for a shoot styled by Stacey Jones that shows off everything that’s amazing about Beckinsale. As the Fashion Director at As If, Stacey is uniquely poised to shape the way we see stars like Beckinsale, pulling fashion from all corners of the industry to color our experience. Stacey chose flowing gowns and form fitting dresses whose mostly neutral palate plays off the color and style of an old Buick. She’s playing with high class and something a touch more accessible, drawing us into a woman who we realistically shouldn’t know but feel like we just almost do.
  • 7.18.16   Chris Buzelli Takes on the Regulators for Inc. Magazine

    If you’ve ever had a kitten you know they are the sweetest monsters. These tiny balls of fuzz that meow and gaze on you with eyes of love have claws and teeth like needles that they use without a second thought. The promise of pain right behind a sweet face. To many, commercial regulations are exactly the same. On their face they’re supposed to help out small businesses, but in practice it turns out that many business owners find they’re counter productive. Inc. Magazine recently ran a story about the trouble with regulations and asked Chris Buzelli to bring the issue to life using one of his oil paintings. Before he even got to the creative process he had to experience his own education “I thought regulations were actually okay just because of all the political talk lately,” Chris says. “Man, after you read this you find out that there’s a lot of bureaucracy constraining these small businesses.” Chris wanted to create a visual language that spoke to that dichotomy so he started with engaging an illustrative spitballing. “I had a bunch of different sketches,” he explains, narrowing them down to three. He sent them into the magazine and the magazine loved all of them and let him choose. He decided on the swan. A lot of animals like snakes, and you name it, they all have this really heavy histories already. And for some reason birds don’t.” Chris was able to use that ambiguous social history of the animal to create a doe-eyed swan with a medusa like serpent feathered tail. As sweet and well meaning as the swan seems, those snake mouths are ready to strike. Chris brought a second painting to the magazine that imagines these complex regulations tamed in a cage. His image, like reality, doesn’t call to destroy the animals that are these regulations but instead let them live within a set of narrow parameters like Chris’ brass birdcage. These are complex issues and ones that require serious consideration. By creating something totally original, Chris was able to create his own narrative and let us see these politically hot issues with fresh eyes.
B&A Instafeed
  • @shotopop Dunkadelic for @nikebasketball. #kevindurant #basketball #animation
    likes 30 // comments
  • @serialcut
    likes 44 // comments 3
  • A special @tristaneaton print, Moriría Por Ti, is available today through July 22 12pm EST via shop.pangeaseed.co. 100% of the profits will benefit the @pangeaseed foundation to help our world
    likes 56 // comments 1
  • How could you not catch that face? CGI by @eevolver. #pokemongo #donthate #thegameisfun #gooutside
    likes 48 // comments
  • Stay safe out there friends. By @lightfarmstudios for @mtv. #safe #fun #emoji #👉👌
    likes 61 // comments
  • @serialcut
    likes 80 // comments 3
  • Viggo Mortensen and his rugged, wild characters are often indistinguishable from one another as @marchomstudio discovered in this shoot for @esquire. #portrait #photography #lotr
    likes 104 // comments 1
  • We are more than ready for a midsummer snack like this #IceCream rainbow by @timlahan for @elle_italia
    likes 50 // comments 1
  • We know, we know. It
    likes 57 // comments 6
  • This has been an incredibly trying week for everyone. Don
    likes 109 // comments
  • We
    likes 51 // comments
  • Charlie Linville is the first combat wounded amputee to summit Mount Everest. @joepug followed some of his training journey for @equinox. #inspiration #hope #determination
    likes 60 // comments 1
  • Introducing the @trump_cushion with a mug by @mr_bingstagram. All sales benefit some really great charities! The best charities! Really the best. #trump #trump2016 #putyourrumpontrump #💨
    likes 92 // comments 1
  • Happy Fourth of July! Illustration by @timlahan. #freedom #fourthofjuly #4thofjuly #america #murica
    likes 64 // comments
  • Say hello to the "Snowbot," photographed by @platon for @nymag. Using this robot Edward Snowden can go anywhere, controlling it from a (quite literal) secret mission control in Moscow. #freedom
    likes 74 // comments 1
  • Peace doves in the house! CGI by @eevolver for the Olympics.
    likes 54 // comments
  • Tonight! The 20 year anniversary of Jay Z’s Reasonable Doubt gets its due celebration with photographer @jonathanmannion who created the cover art. With music by @djclarkkent, we hope to see you there!
    likes 69 // comments 2
  • @marchomstudio found @bigbaldhead on the road in New Orleans.
    likes 87 // comments
  • If you can
    likes 74 // comments 2
  • It
    likes 86 // comments
  • ✌🕊 @insa_gram #gif #peace
    likes 52 // comments
  • @mrcraigward
    likes 83 // comments
  • @andrewjrae on #Brexit and shooting one
    likes 176 // comments 8
  • What would the infamous border wall look like? @eevolver imagines for @esquire.
    likes 98 // comments 3
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