• 10.5.15   Dina Calabro Brings Fall to Life with Elle Bulgaria

    We don’t have to tell you that Autumn is upon us, and although you could take with that a dose of sadness leaving behind the warm weather and summer sun, Dina Calabro is ready to change your mind. She’s teamed up with Elle Bulgaria for her latest editorial that demands that you chase autumn with a dash of energy and your best cheer. The story turns it up with some of the season’s most beautiful fashions. Layers are the name of the game as the temperature drops, and there’s no better reason to get excited. The textured and effortless hair that Dina created is fresh and graceful, while remaining bold in its natural feel. The sophisticated texture and light energy reflects what we love so much about fall: the closeness and heat it inspires. As nature starts to wind down for a long winter sleep now’s the perfect time to kick it up and inject a bit of life into your style, and Dina's work shows us exactly how to make that possible. Check Dina Calabro’s full portfolio to see all of her newest projects.
  • 10.5.15   Vault49 and GE Show You How the Brain Works

    The human brain is one of the world’s great mysteries. Perhaps that’s a species centric way to look at it, but why not focus our wonder on the piece of our nervous system that makes us who we are? It’s one of the most exciting areas of biological study with breakthroughs coming one after another as we dig to a deeper understanding of our human condition. General Electric, the company best known for home appliances, is one of the companies on the cutting edge of brain research and they’re really quite proud of their work. So they linked up with Vault49 to help spread the word about what they’re up to. “Together with Vayner Media, we interviewed six GE scientists, asking them to explain how the brain acts differently when exposed to various challenges and emotions,” says Jonathan Kenyon of Vault49. They took what they learned and communicated the ideas and lessons into a series of videos that explain these complex sciences to the layman. Whether looking at the way the brain physically changes when it’s learning, by examining the brain chemistry of a drummer, to figuring out what makes an introvert’s brain different, everything was set up to give a crash course in neurosciences that were engaging and educational. “We created six pieces of captivating content that lit up GE’s social media feeds with interesting and surprising ways to tell their stories,” says Jonathan. In the environment of social media it’s crucial to use time effectively, so Vault49 took Vayner Media’s scripts and infused them with visual heft and storytelling magic. Even though GE has been around for more than a century they’re happy getting outside help to show off their work. They’re busy making headway in these groundbreaking areas, so it’s up to Vault49 to bring those discoveries to the public so that we can understand them. “GE has so much going on beneath the corporate surface that can only be grasped by meeting their people and understanding the passions that fuel them,” says Jonathan. “Their process felt equally as creative as our own, and with awe-inspiring results.” With each group focusing on their individual creations we get to experience, learn, and watch as this new ground is being uncovered.
  • 10.2.15   Donald Trump's Stratospheric Ambitions by Stan Chow and Jamie Chung for The New York Times Magazine

    Donald Trump has captivated the political sphere as we've watched this real-estate-mogul-turned-reality-TV-star turn into something that looks like a politician. His rise has been quick and high but almost two months into this strange story his future seems unknown. The New York Times Magazine needed to encapsulate the entire essence of this remarkable story in a visual metaphor for this week's issue. They came up with a balloon and in a bit of artistic serendipity had illustrator Stan Chow and photographer Jamie Chung collaborate on the final image, but not directly. The first step was to get Stan's take on Donald Trump. Stan has an unofficial policy that he won't immortalize anyone in portrait unless he likes them, and he doesn't like Donald Trump. But considering the man has become a national phenomenon (and international phenomenon, as Stan is from the UK), it was just a matter of time before Stan had to put pen to paper. Fitting the image on the balloon presented a challenge, but with a bunch of testing, and communication with the magazine’s Deputy Art Director Jason Sfetko, they were able to get a perfect fit. For Stan, this project was liberating and inspiring because his work is usually needed in 2D. “It gave me more ideas of what I can do in the future,” Stan says. “I’ve never thought out of the box like that, and to actually see that done makes me think about more possibilities of how I can actually use my work.” Once they solved how Stan's illustration was going to fit on the balloon the challenge went to Jaime Chung to capture the final image. The problem with these balloons, as Jamie tells it, was buoyancy. Helium is a finite resource and so providers have to mix it with other gasses that are not as strong. The illustration decal on the balloon affected the helium's ability to hold the balloon aloft with added weight so Jamie had to simulate the floating. It ended up being to their benefit because it offered the control Jamie needed to show off the balloon’s major asset. “It’s kind of really about showcasing the illustration,” Jamie explains. “I’m just trying to give it a little more dimensionality.” “It’s funny how such subtle things can change the meaning of something,” says Gail Bichler, Design Director of The New York Times Magazine, discussing how they framed the balloon for the cover. “We tried a lot of different positions, whether it would be cropped off the page, or sinking down a little bit, or rising up… All these things have a subtle meaning, so we experimented a lot.” They finally arrived at the image on the cover that Gail says they chose because it’s pretty open to interpretation. What do you see?
  • 10.1.15   Steven Laxton and the NFL's Heroes for Bose

    When the NFL partnered with Bose last year, it represented an interesting shift in the way that America’s largest sport listened to music. It was a huge move on a huge stage, and who better than Bernstein & Andriulli newcomer Steven Laxton to help tell the story of this new partnership? For their latest campaign, Steven teamed up with Bose and the NFL to show off Bose’s new line of products with their spokesmen Russell Wilson and JJ Watt. "We wanted these images to look three dimensional with the Bose product coming towards the lens,” Steven explains. “There was actually quite a bit of lighting involved to create this depth of field. We had to shoot it in stages to get the hands and bodies of the athletes, and the product all together.” It presented a fantastic technical challenge that Steven and his team were ready to tackle. These images are huge technological challenges, but JJ and Russell are busy guys and only had a limited amount of time. So Steven and his team spent a significant amount of time prepping and testing their set ups so that when the players arrived on set there wouldn't be any surprises and they could be super efficient and let the players get comfortable on set. As Steven explains, their challenge was "making sure it was a well oiled machine before they arrived so we could get those images.” Time was limited so they arranged the entire process to maximize every moment with Russell and JJ, and it paid off. All of Steven's work has an epic, heightened energy to it that translated perfectly to a project that featured the stars of America's biggest sport. "Most pictures I take I try to make really dynamic and larger than life. For this project the shots needed to be heroic, they're almost like statues,” Steven says. “These are big characters that people watch every weekend. There's a hero-like status that football players are given.” Steven served up that status, pairing them with Bose products, giving us the stars we watch every weekend in the way we imagine them to be. A heroic challenge in its own right.
  • 9.30.15   Shotopop Gets Creative with Clarks' Colorful History

    Clarks’ latest ad campaign is not what you would expect from a shoe company that has been around for almost two hundred years. The dynamic imagery created by Shotopop, in partnership with McFaul + Day, is the result of unprecedented exploration and research on the other side of an open creative relationship between the creative group and the shoe company. “They wanted to do a kind of unconventional visual for these three iconic shoes,” explains Casper Franken of Shotopop. “There was almost no brief at all, they wanted to kind of make something that’s physical and they wanted to show the history of the shoes in doing this.” The Shotopop team headed to the Clarks headquarters and spent a significant amount of time with the Clarks archivists to learn everything they could about the brand’s history, anything that would help them create some amazing visuals. “We found out some really interesting things that we didn’t know about the shoes, where they came from, the history, the people that made them, what influenced and inspired them,” Casper explains. “We took this information back with us and built a world around each shoe that was influenced by the history and the social context of that shoe.” They used every tiny bit of information to inform the final imagery that was a combination of paper craft and photography.  Casper was excited to share with us some of the things he learned that he and the Shotopop team incorporated into the final compositions. One of the most surprising things they learned was about the history of the Wallabee and how it found some unexpected support in a market that Clarks didn’t target at first. “When the shoes came out not much happened until sometime in the 1980s. The New York hip hop scene started wearing the shoes and they caught on incredibly fast,” says Casper. “It just became a hip hop icon.” That’s why you’ll see iconography of both New York and hip hop in the image for the Wallabee, as well as some Native American inspiration that helped to inspire the shoe in the first place. Each image contains strange little additions that Casper says not everyone is going to understand but they’re all rooted in Clarks’ history. One of the more seemingly eclectic images is the Desert Boot that includes, among other things, a sand castle, a car’s gas pedal, and a key. But, as Casper explains, this is all a part of the shoes’ history. “Nathan Clark, a lover of fast cars, was kind of the crazy brother who invented the Desert Boot and he had this weird thing where he always stashed things away wherever he went,” says Casper. “He was a world traveler, and he had little boxes in every country, in every place of the world where he would go. That’s why we put a little key in the pedal there.”  The exploration that Clarks afforded Shotopop made this project uniquely satisfying for the team. It brought them an exceptional and rich level of creative fulfillment. “It’s rare to have a project that’s so open where you can do so much research and kind of get to know the brand so well, especially when it’s a brand like Clarks that has such a colorful history,” says Casper. “It was a lot of fun to make and to explore.” The eclectic nature of each image is what’s so compelling about them, ever more compelling to know its all based on the true history of the historic brand.
  • 9.29.15   Mark Hunter Exceeds Wildfox's New Demands

    We don’t have to tell you that Mark Hunter has been collaborating with Wildfox for years. Their working relationship goes far back to the beginning of the brand and Mark’s own career, but each have grown independently, thanks in part to how they’ve grown together. Wildfox’s latest growth in the fashion world is their new fragrance that is licensed and managed by Elizabeth Arden, the beauty heavyweight. In order to keep a consistent look with the rest of Wildfox’s visual identity, having Mark Hunter shoot the campaign was a no brainer, but because it was a totally different kind of product it was going to be a totally different kind of shoot. Typically, when Mark teams up with Wildfox they keep everything super agile so that they can create a library of imagery for Wildfox to build a whole world around the visual language. But for Elizabeth Arden there were certain tones they had to hit and images they needed to capture, so Mark blended his own relaxed style into the format that Elizabeth Arden required. “The whole approach of this was a bit different,” says Mark. “The production was a lot bigger, there were a lot more people on set. They had a lot of live animals on set from snakes to fancy birds and other exotic things to sort of elevate the shoot. So there was a lot going on.” Despite all the extra moving pieces, Mark was still able to do exactly what he needed to do without losing a hint of his signature energy and style. The blend ended up being seamless, creating the continuity between Elizabeth Arden’s different expectations and the relationship that Mark and Wildfox have nourished over the years.  “Everyone on the Arden team was super happy with the final images,” says Mark. “This is just the beginning of the launch, so these images are going to be seen a lot in more mass than any of the previous Wildfox campaigns. There will be displays in all the department stores, there’s a print campaign, and there’s billboards going up as we speak. So it’s going to have a bigger reach, which is definitely exciting.” As their relationship grows, so does the work they do together and no one could be happier with the results.
  • 9.28.15   Pete Fowler Tackles Europe's Refugee Crisis in Comic Form

    Art has the ability to cut to the center of an issue that is difficult to discuss. Visual communication can say things directly to the heart of the viewer in the way that news reports and articles cannot. A direct emotional line from one human to another speaks to these questions with immediacy and passion, begging response that could ultimately contribute to the betterment of global problems. When Pete Fowler was invited to be a part of Off Life's ongoing weekly YELLOW comic series, he had the opportunity draw upon any number of current events, but decided to focus on Europe’s current situation with their incredible influx of refugees. “My work rarely touches on real world events and situations,” Pete told Off Life. “Although I have a very keen interest in what’s going on, I tend to draw mostly from my imagination. But recently I’ve been looking for some way to respond, as a human, to what’s going on around us. You can’t get away from the mess that’s being made.” Pete saw an opportunity to do his part, to put it in a visual context that could inspire others to at least pay attention, maybe even get involved.  It’s no question that the refugee situation in Europe is at a crisis and ignoring it isn’t going to make it go away. Closed borders, riots, and overly aggressive policing was particularly affecting to Pete as he watched it escalate and boil over. The tension keeping the disaster from being solved is between concerned governments, hesitant populations, and split constituencies. Obviously it wasn’t happening in his literal backyard, but with the immediacy that social media and the news cycle offers, it feels like it is. “It’s with this in mind that I approached this illustration,” Pete explains. “With a purely human and emotional take on our fellow human’s situations and struggles, I wanted to portray the situation, perhaps sitting to one side of the fence a little, I must admit.” The emotions in the piece are clearly evident. The title for his piece is a direct line to Pete’s personal experience of witnessing the global humanitarian struggle. “My initial thoughts when watching the story unfold via Twitter and news sites was ‘this shouldn’t be happening’. I don’t think I can really say more than that to be honest, so let’s call this piece: This Shouldn’t Be Happening.” Sometimes art has the power to change the way we think about issues that are as important as this one. Perhaps this piece can help shift the way you see the world. Check out Pete Fowler's newly updated portfolio here.
B&A Instafeed
  • tfw it
    likes 50 // comments 1
  • .@jasonmadarastudio
    likes 35 // comments
  • No matter where you are, make a home there. Animation by @found_studio and @bannecker.
    likes 81 // comments 4
  • @joeyldotcom is showing teasers of his upcoming @lavazzaofficial calendar over on his Instagram. Check it!
    likes 42 // comments 1
  • Keep beating. Paper craft by @kylejbean.
    likes 92 // comments
  • Two things about balloons: they rise, and then they... P💥P. The full story on this incredible cover by @stan_chow and @jamiechungphoto coming later this week. Stay tuned!
    likes 94 // comments 1
  • Hey Barbie! Over here! Over here! GIF by @jamiechungphoto, recently seen on the homepage of @nytimes.
    likes 36 // comments 2
  • Duck, duck, goose? CGI by @the_operators.
    likes 97 // comments 1
  • Happy First Day of Fall! Chris and Sarah Rhoads of @wearetherhoads keep it fresh and fun even as the weather gets cooler. 😎 #fall
    likes 63 // comments
  • @arsthanea helps usher in the new 11 Bit Studios game "This War of Mine: The Little Ones" with this teaser showing that kids will always be kids, even in war.
    likes 41 // comments
  • @platon
    likes 56 // comments
  • Celebrate every win like a touchdown! GIF by @madebyradio.
    likes 92 // comments
  • It was @megan_massacre
    likes 61 // comments 1
  • Did you see that four of our illustrators have created work for @chipotlemexicangrill this season? Take a bite out of @davehomerdraws, @inkymole, @mrahayes, or Harriet Russell!
    likes 31 // comments
  • The veritable @bhopdaalien is our #ManCrushMonday, photographed here by @steven_laxton. #mcm
    likes 39 // comments 2
  • Walking out of the office on #friday like this illustration by @yukoart. #tgif
    likes 82 // comments 1
  • Sometimes you
    likes 55 // comments
  • Our #WomanCrushWednesday is @jessiann_gravel with her hubby @chico_lachowski in @tomcorbettnyc
    likes 76 // comments
  • The days are already starting to get shorter, but rather than mourn the summer we can delight in seeing the world change around us. @stephenwilkes shows us that change so efficiently in this Day To Night photograph from Yosemite.
    likes 56 // comments
  • How to make the Tuesday after Labor Day work. This piece by @kylejbean is very much the way. #morning #goodmorning #coffee #morningmotivation
    likes 91 // comments 6
  • This weekend we celebrate the hard working men and women of the United States. @dobenatwork
    likes 47 // comments 1
  • Wondering what our #WhaleCrushWednesday is? This wonderous white whale whistfully winding in the wake of his wader. Illustrated by @chrisbuzelli
    likes 136 // comments 1
  • Who is the real Stephen Colbert? @platon sought to answer that question on the latest cover of @time. #transformationtuesday
    likes 65 // comments
  • @mrcraigward got typographic with ferrofluid. Details on our blog.
    likes 81 // comments
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