• 1.29.15   Tempering Strength and Grace with Nike

    In the world of athletic wear, the hot market segment right now is women’s wear. For their latest collection of women’s athletic wear, Nike went all out. They unveiled the collection at a fashion week type event, open to international journalists, featuring no fewer than 27 female athletes as models. This was no simple list of ladies who lunge, it was a roster filled with Olympians and groundbreakers. Joan Benoit won the Gold Medal the first time the women’s marathon was introduced to the Olympics. Sofia Boutella has blurred the line between dancer and actor, with an impressive resume in both fields. Alana Nichols competes as a female basketball player and skier, all seated in her wheelchair. Photographer Joe Pugliese was invited by Nike to capture each of these women to show off who they are. Dressed up in Nike’s apparel like models, with each of their incredible histories, there’s a lot behind each of these women that could be punched up for the images. But that’s not the way Joe works. “I like when I can try to relay what’s happening in someone’s life by showing a certain quiet moment instead of just posing them for a photo,” says Joe about his shooting style. The intensity of training, the roar of the crowds, the analysis of stats, all these things disappear when it’s just the athlete and the camera. “I learn a lot about people by observing them and that’s the most satisfying part of my job,” explains Joe. Then Joe shows us what he sees. Confidence. Grace. Strength. Joy. Intensity. In these contexts Joe reminds us that each of these athletes are simply real women. Everything else is extra. To see more of Joe Pugliese's shoot with Nike, check out their social media channels.
  • 1.30.15   Acrylicize Brings All 57 Heinz Varieties to Life

    Brands are not just about products. They tell a story. As a brand grows and develops, it finds its way into peoples’ lives and takes up residence through finding ways to integrate. But over those years, the brands also live. Through the people that own and operate the brand, through the expansion of products in reaction to the culture around it, and through the way the brand speaks to their customers. The Heinz R&D headquarters in Middlesex needed a way to introduce people to the brand, while inviting them into the building in a way that was both welcoming and educational. “What we wanted to do was create something that people would find intriguing, informative, and inspiring,” says Mark Atkins, Vice President of R&D at Europe HJ Heinz. “We didn’t want a monument, we didn’t want corporate propaganda. I think we were less clear with what we did want. And I think Acrylicize really helped us answer that question.” Atkins is mentioning Acrylicize, the experiential design studio out of London, and new addition to B&A’s roster. When Acrylicize got the call, they knew they had to get a deeper understanding of Heinz to tell the story in a vivid and authentic way. “It was really exciting because we flew out to meet Heinz and there was a real chance to just absorb their world,” says Sean Bendell-Whittaker from Acrylicize. “It was amazing to get under the skin.” Acrylicize genuinely got under the brand’s skin and used everything they learned to design and construct the wall that ultimately found itself in the lobby of the Heinz HQ. In 1896 Heinz adopted the “57 Varieties” slogan to use in their contemporaneous marketing, but the reason Henry J Heinz picked that number is still in contention to this day. The number 57 still features prominently on their products, and Acrylicize used the number as a central theme for the wall. The design features 57 separate windows, or boxes, each telling a different story or highlighting a different moment. Looking at the five key pillars of Heinz’ innovation, packaging, production and distribution, philosophy, marketing and products and recipes they were able to root the design in the story of the brand. They took direct color and design direction from Heinz products (like painting with ketchup and mustard as a study), and even created a portrait of HJ Heinz out of seeds. Each element has multiple layers, playing off different components central to the Heinz mission. At the end of the day, the project was so immersive and collaborative that it left a huge mark on Heinz, not just as a physical marker, but as a creative benchmark. Atkins spoke up again towards the end of their work together and said, “I’ve really had the feeling that this is a once in a lifetime project. I’m sure not me, or anyone else who’s worked on it will do anything quite like this again.”
  • 1.28.15   The Power of Collective Individuality with Karen Schijman

    It’s a sincere challenge with any group of artists to make sure that every voice is heard. Each member of a creative collective is crucial to maintain artistic integrity, and to guarantee that the group reaches the potential built within it. For a musical group this is ever more important, so that every instrument, chord, and note are struck to create the final harmony. Harmonies come from different notes playing fully, so each member must be unique and play full out. When Stylist Karen Schijman was faced with styling The Mowgli’s for their latest album Through the Dark she had to balance the distinct styles of seven different artists, while creating a cohesive look. “Working with a band of seven people is not an easy task but they all have such great personalities and talent, they can make the clothes their own,” Karen explains. It’s important to her that they adopt these styles all their own, making the fits look like a natural extension of their own styles. As Karen explains, it’s all about “maintaining a balance of making everyone happy and letting them all still have their individual personalities shine through.” When certain aesthetics require a limited color palate, Karen is able to work with shape, texture, and accessories; it’s all about creating cohesion out of individuality. And for Karen, that’s par for the course. The Mowgli’s are currently on tour down the East Coast, and will continue their tour through the US (with a few stops in Canada) through May 31.
  • 1.23.15   Microsoft's Renegades by Platon

    We know that Platon is best fulfilled photographing rebels. He photographs revolutionaries, provocateurs. So for the uninitiated, his shoot of Satya Nadella for the cover of Wired Magazine might have seemed out of place. Microsoft’s newest CEO, from the look of him, does not seem like a textbook renegade, but one glance around his office, whose inhabitants include an opened iPad box and a cricket bat, and it’s easy to see what is different about this man. The insular culture of Microsoft that gained them so much in the late 80s and 90s has become a liability in a tech culture that is built on open source collaboration and the future of community computing. Nadella, in his first year as CEO, has built upon the cultural restructuring started by Steve Ballmer, making for a new internal structure primed to change the way Microsoft operates in tech. As Jessi Hempel would have readers understand in her story “Restart” for Wired about Satya Nadella and his new Microsoft, the best way to view the new company does business is by looking through their HoloLens project. Microsoft’s latest device is best described as “augmented-reality goggles” that marry the physical and virtual worlds, using the lenses as clear screens that the goggles can project imagery onto, allowing digital representations to blend into the perception of reality. When Jessi tested them out she played games by collecting digital coins off physical landmarks, and wired a light switch while an engineer on video chat drew holographic instructions and diagrams. It all happened less than an inch from her face, within the HoloLens. The device follows the natural progression of GoogleGlass to deeper integration and wider possibilities. What’s most remarkable about HoloLens isn’t so much the technology, but that it has a place to live at Microsoft. The tech titan has made itself synonymous with isolation. Having intentionally programed their hardware and software to not play nice with other brands, Miscrosoft held a firm grip in the initial tech boom, but that unfair play has caught up with them. Nadella is changing all that. The HoloLens runs on Windows 10 and will be set up to accept any number of developer applications. To the regular consumer in 2015, this would be a no-brainer. But in Microsoft’s inward facing cultural past, it’s a major shift, being shepherded by Nadella. This shift primes Microsoft to step into an entirely new sphere of technology, one where Microsoft becomes a part of an active community, instead of an isolated entity.  Platon was also on hand to shoot Chief Experience Officer Julie Larson-Green, who is overseeing consumer devices, and Project HoloLens Chief Inventor Alex Kipman whose initial pitch of the project lead to Kinect, but is finally starting to explore its potential.
  • 1.27.15   Amanda Marsalis' M.O.

    The trick to taking intimate portraits is trust. When Amanda Marsalis shot Jaime King for People Magazine, they had already created a rapport. Amanda, whose directorial debut Echo Park was the crown of the LA Film Fest, met Jaime at a party long before they came together for this project.  “She was very sweet and wonderful to me at this large party and I was looking forward to seeing her again,” Amanda says about their meeting. “Jaime likes intelligent, successful women. She’s really supportive of other women.” The entertainment is, in many ways, a boys’ club. It doesn’t take much more than looking at any given year’s Academy Award Nominee list to see that women are underrepresented, so it could only help Jaime and Amanda to come together to create beautiful work. Right off the bat, on the first shot, Amanda turned the camera around to show Jaime how the shots looked. And Jaime was instantly won over. “It was a really awesome to start the day,” says Amanda. “She immediately started to trust me because she liked the photograph, and then for the rest of the day was just smooth sailing. Everyone knew I was there to make her look good.” That “everyone” included Jaime’s child, her husband, team, and even Amanda’s dog, Queso – who is generally pretty trusting as it is. For Amanda, building trust has never been difficult. That’s because she doesn’t have any ulterior motives. Unlike some other artists who want to leave their mark with wild interpretations and crazy ideas, Amanda just wants to make beautiful work. “I’m trying to make people look their best selves, I don’t want them to look different than who they are,” Amanda explains. “I don’t have an agenda except to take what they’re willing to give me.” That collaborative process means that both Amanda and her subject arrive at the final portrait together. Amanda needs them as much as they need her. The images are created in the space between them, they are a reflection of the trust that the photographer and model build. That’s always been where Amanda does her work, in that relationship. “That’s sort of my M.O.,” she says.
  • 1.26.15   Found Studio Draws from 20 Years of PlayStation Gaming

    20 years ago Sony debuted the PlayStation as a new way to immerse consumers in the fresh world of gaming. In those early days, it was still a young industry that few could ever imagine what would become of it. Gaming is now a $10.5b industry, and like all entertainment sectors, it is built on the dreams and imaginations of the consumers. For many, gaming is about collective play, but the depth of that genre has only recently been plumbed, while most of gaming history has been solo play. These immersive stories have created a form of entertainment that transcends passive entertainment, requiring interaction from the player, creating storylines that gamers can take personally. In these past 20 years since the PlayStation debuted, 20 years of stories have been created, and Sony wanted to highlight this for their 20th Anniversary. To celebrate, the tech titan asked their Twitter following to tweet stories of gaming from the last 20 years using the hashtag #20YearsOfPlay. Moments that were memorable for loyal players, like remembered stepping-stones over the last two decades. Then Studio Output and Found brought 20 of those memories to life in animation. Moments like smashing buttons, playing whole games in one sitting, or feeling “like a god damn modern day treasure hunter, with style” all come together in an exploration and expression of these stories. Found’s animation worked to tell these stories in the clearest way. “By taking a more minimalistic design approach, we ensured that the animated compositions didn’t detract from the authenticity of feeling, helping PlayStation give back to their fans and emphasizing that they are ‘For the Players,’” explains Dan Moore, Creative Director at Studio Output who asked Found to do the animations for the Tweets. These stories are about how the players have interacted with these games for a generation, the lily didn’t have to be gilded. By keeping it simple, the emotional heart stays in tact. For non-gamers, these stories might seem crazy or overinflated, like the player who played so much that their eyes were bleeding. But for those who find connection in these ways to escape and relate they’re stories pulled from their own experiences. Check out the video on Facebook (that has already reached 415,000 views!).
  • 1.28.15   Rizon Parein Helps Crown the Ice Kings

    Every other year the world comes together to test skills against one another in the Olympics. Athletic trials of all kinds are set up on the world stage for the global community to leave differences behind and enjoy one another in the arena of sport. When those tests are over we return to our local communities and continue the contests on our own soil. The living joy of these games does not end when we go our own ways, and they must continue to be celebrated in the effort of common goals. In Russia, a country whose recent moves have found it isolated in many arenas, their people still join together in ways that need to be celebrated. Nike has assembled a casual winter soccer competition in Moscow that looks to crown the "Ice Kings," those who win the contest. Rizon Parein, whose work Nike has contracted in the past during the World Cup (another international contest) and for their Lunar program, was on hand to make materials celebrating and advertising for the games. Rizon is known for a variety of aesthetics, but for this project he and Nike decided on using his tried and true neon lights application. It makes sense. The tournament is geared towards a younger crowd and that’s exactly where Rizon’s neon signage is angled. “The young players have a new opportunity to prove themselves in the harsh Russian winter and prove that real [soccer] never stops,” Nike describes the tournament. And they’re not kidding. Moscow is one of the largest cities that sees some of the harshest winters in the world. Playing a soccer tournament outdoors during this time is no joke. Nike continues to be the global equalizer of all things sport, finding a bright spot in geopolitics while keeping the idea fun and lively. It requires intensity to show up to competition as challenging as this, something that was not lost on Rizon. His design shows crowed eagles, the kings of the sky, in mid bird call affirming dominance. The qualifying games are already well underway, with the semi finals coming on February 1, and the kings be crowned on February 5. Stay tuned!
B&A Instafeed. Images From Our Artists & Community
  • No filter it is light heaven here #mytinyatlas
    likes 3 // comments
  • Wedding house x2
    likes 19 // comments
  • Density
    likes 12 // comments
  • Fluorescent pink baby....
    likes 162 // comments 2
  • GPS in new LR4 smart...#landrover #lr4 #landy #gps #upstateny
    likes 54 // comments 2
  • Friday night, hanging at home with my friends.
#home #homesweethome #noplacelikehome #LA #losAngeles #fairfax #garybaseman #baseman
    likes 521 // comments 8
  • "I want some pre-wedding photos which don
    likes 1246 // comments 9
  • TGIF!  @helenoneill414
    likes 18 // comments 2
  • Palm Springs Sunset. #palmsprings
    likes 18 // comments
  • Spectacular breakfast #parkhyatttokyo
    likes 22 // comments 2
  • ⛵️🎥
    likes 27 // comments 1
  • #rabbit #gun #badmanners
    likes 11 // comments
  • #toughguy #sophistication #gadgets #technology #fashion #niceman #completelyhetro
    likes 7 // comments
  • #winter #sunset
    likes 28 // comments
  • Wow!!! Esao
    likes 1570 // comments 54
  • Breaking up is hard to do. So is falling in love. Matthew Swarts has been pondering this since splitting up with a long-term girlfriend in 2013 and then finding a new one last year. To process the strong, often conflicting emotions that come with these changes, Swart is working on two photo series. In Beth, he manipulates old photos of his ex-girlfriend so she slowly fades from view. In The Alternatives, he manipulates images of his new girlfriend to represent the complicated process of forging a new bond. More at WIRED Raw File. (📷 @matthewswarts)
    likes 846 // comments 9
  • I see you and I care... #Citroen #snow #cars #nyc
    likes 177 // comments 4
  • Ah ladies ladies. Sweet machines, I love ya. Let
    likes 26 // comments 3
  • Bought some records today
    likes 25 // comments 2
  • Los Angeles / 61 degrees and rainy
    likes 148 // comments 5
  • Please go and support @EducatedLittleMonsters as the talented kids of Bushwick perform a talent showcase.

Date : Saturday , January 31 2015
4:30pm to 8pm 
Located at 35 Starr Street Bushwick Brooklyn NY $10 for adults $5 teens Kids FREE

This is our future ! #supportourfuture #itsALLabouttheKIDS #Bushwick  #Brooklyn #ny #ELMmovement
    likes 177 // comments 1
  • Wow @memymisswhim has a nice Buff Monster toy collection.
    likes 1161 // comments 8
  • #BANDOISFUN I need dat 🍉 bag y
    likes 50 // comments 1
  • Donut panic. The weekend is almost here. 🍩
    likes 406 // comments 3
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