• 7.24.15   Josh Cochran Explains the Etsy Economy

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    The founding of Etsy in 2005 signaled the beginning of a new kind of populist economy. Before Etsy, the challenge of selling work, especially online, often proved insurmountable for artists all over the world. Hobbies were relegated to being merely hobbies if the creator didn’t commit and move to an artistic hub like New York, Los Angeles, or Santa Fe. But Etsy offered a different path by offering a space where creators anywhere could sell their goods without the expense of setting up a website or dealing with the permits and regulations attached to those processes. They call this “The Etsy Economy.” Even though the site has been around for a decade, there are still many who don’t understand it. So Etsy teamed up with a handful of artists including Josh Cochran to explain what it is Etsy does. “They had this idea of doing a live action motion animation,” says Josh. “They were already working with Jing Wei, and they wanted to get another person to collaborate so they brought me on. I did some drawings, and Jing did some drawings, and then we combined the drawings to create the more complicated scenes.” The result is a live action video that employs illustration and crafting to tell their story. In a single take, a long sheet of paper is unfurled across the frame, identifying the signature story points that explain Etsy’s process. With some real-time creation, like well placed paint or a stroke of a pen, the process is engaging and creative while remaining fully visual. You can frequently see Josh adding in the elements - he's the guy in the navy blue beanie at the bottom of the frame. “It was really, really fun. It was quite a bit different from what I normally do,” says Josh. Josh’s process doesn’t normally include standing around a table with half a dozen artists throwing confetti at cameras. Instead, his workspace at the Pencil Factory in Greenpoint is calmer and quieter. “I kind of work at a desk and I have a drawing table, do it all contained,” explains Josh. “So this video was interesting because it required some practice takes and rehearsal.” But at the end of the day, those differences were what made the project so rewarding for him. “It was great to start with this really loose idea of how it’s going to look in your head and then in the end it’s unexpected and better than you could have hoped for.” Check out the final Etsy video below.
  • 7.28.15   Everyone Wants Hate Mail from Mr. Bingo

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    Over the past few years Mr. Bingo has sent 928 Postcards, mainly to strangers, that are incredibly, and scathingly offensive. He’s turned it into a project that he calls “Hate Mail,” where participants pay him real, hard earned money to insult them through the mail. Who knew it could be so lucrative? Part of working this way is that very few people are exposed to the work that Mr. Bingo is doing. “It’s an interesting project because each postcard is owned by one person and they’re the only person who has really seen that artwork,” he explains. “The best way to show work like that is to do a website or a blog or something or a book. And books are beautiful.” Books are beautiful, so he decided that he should probably put a bunch of these postcards into a book and let people buy it. So that’s what he’s doing with the upcoming release of “Hate Mail: The Definitive Collection.” Instead of pairing with a publisher, Bingo has opted to create the book from the ground up, using Kickstarter to fund every page of the monstrosity. The campaign launched on July 6 with the goal of £35k. That was almost a month ago. At publication this morning, Bingo had already reached £109,614. We’ll do the math for you: it’s a lot more than he was even hoping for. “Pretty crazy, pretty overwhelming. I wasn’t expecting anything,” Bingo says, reacting to seeing this incredible response. The backing of over three thousand people has forced Bingo to expand what he’s able to offer through the campaign, resulting in some creative solutions that have got people to fork over their hard earned dollars – including, but not limited to, buying a friendship with the artist. Bingo’s favorite reward? “Get Shitfaced on a Train.” The 20 backers who pledged £150 will get to spend 4 hours on a train with Mr. Bingo with booze and snacks. “I also really like the ‘Meet Me For a Pint in 5 Years Time’ because it’s really quite dark and quite bizarre.” Although most of the unique rewards have already been greedily claimed, there are still a few days left on the campaign, giving future backers the opportunity to buy as many books as they could want. For Mr. Bingo, this way of funding a project is particularly satisfying. "It’s really lovely to be creating work that’s funded by the public and just individual people who really like it and want to get behind it," he says. "It just means more to get it public funded." If you like what you see you better get on this train. There are only five days left on the campaign.
  • 7.24.15   Stephen Wilkes, Michael Warren, and Joe Pugliese Among Communication Arts Winners

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    Every year Communication Arts, one of the premier creative publications in the world, releases the "Photo Annual" that includes a list of photographers whose work they consider the best in visual communication around the world. Three of our photographers won the distinction of being recognized for stories they contributed over the last year. We congratulate Joe Pugliese, Michael Warren, and Stephen Wilkes for this honor. These are the stories that grabbed Communication Arts' attention: ~~~ Joe Pugliese had the chance to photograph the cast of Mad Men for the cover of The Hollywood Reporter immediately ahead of the series finale. Joe had been a fan of the series since the beginning, so it was an honor and a personal achievement to help them strike the perfect tone. I didn’t want it to feel period,” says Joe. “I wanted to just ride that line between the characters we all know and their actual real life personalities.” Communication Arts pulls out the photograph of Jon Hamm as the perfect example and encapsulation of this show that was at once a period piece but also a portrait of how the American psyche has developed, how the American dream plays on a life, and what a man becomes to succeed in our culture. Check out the full story here: Joe Pugliese Gets the Last Shot at Mad Men ~~~ For weeks, Michael Warren traveled the world to understand Total Energy and how they impact the world. As Michael reminds us. “France has no [energy] resources of their own so they have their fingers in all these other places all over the world. They’re trying to do something good.” Total Energy takes responsibility for the world because the world is their partner. Their reach is global, so their outreach is equally global. They are giving back in as many communities as possible, including communities in Africa where they’ve constructed solar powered lights that allow the local workers to continue producing after the sun has set. It’s improving their productivity and changing their local government for the better. Communication Arts highlighted one photograph of some women in Indonesia that perfectly encapsulated how Total is committed to powering people. Check out the full story here: Michael Warren Travels the Total World ~~~ Walking through Terminal 3 at the Dubai Airport could be described as walking into the future. But as Stephen Wilkes’ story with Vanity Fair proved: it’s very much the present. The West has fallen behind when it comes to commercial aviation and few reminders are as stark as the hub in Dubai. Stephen was granted unprecedented access to get a full view of the working at Terminal 3, including the opportunity to create a sweeping time-lapse video. Communication Arts focused on the scope of the airport (and their gigantic AirBuses) that looks almost like an enclosed city. Here’s to a lifestyle of travel we can all look forward to. Check out the full story here: Stephen Wilkes Introduces Us to the Future of International Aviation
  • 7.23.15   Marc Hom Proves Charlie Hunnam Is King for Entertainment Weekly

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    For most, their introduction to King Arthur is the story of the sword in the stone. Arthur, a peasant boy, ends England’s Dark Ages when he draws a mystical sword (Excalibur) from a stone, beginning his reign as king. The truth is far more complex. Guy Richie’s forthcoming film, Knights of the Roundtable: King Arthur, examines these tales with Charlie Hunnam as the epically beloved king of epic. Richie’s energetic style is poised to recontextualize these classic stories for all lovers of legend placing a huge weight on Hunnam’s shoulders, one that his fans are certain he can uphold. When Marc Hom met Hunnam on set for Entertainment Weekly’s cover shoot, it was an exciting experience for everyone. They were on the verge of wrapping up principal production for the film, and the mood was jovial. Marc’s goal was to find where Charlie Hunnam and King Arthur met in one man. After working on this character for so long, the line between actor and character is bound to blur and in that space is room for authentic moments. “We actually got full access to go on set which was incredible,” explains Marc. “Just that freedom to take it out of context a little bit: that was what I wanted to do. So it didn’t feel like a still photograph from the movie.” By finding where King Arthur and Charlie Hunnam merge they were able to present that moment with compelling imagery. The obsession with image that has dominated the conversation of celebrity over the last decade seems to be falling away, at least in Marc’s experience. And everyone stands to benefit from being generous collaborators. What Marc noticed most about working with Hunnam is his willingness to work with Marc as a collaborator. “This generation of actors is more open to going for the ideas and being a little looser,” Marc explains. “Charlie was really great. He was in a very good mood. Everybody was very happy.” That positive set meant authentic moments came through making for photos that pair perfectly with EW’s aptly named story, “The Sword and the Stone Cold Fox.”
  • 7.20.15   Illusion Studio Imagines Jeep's Cultural Impact

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    If you ask Post Rattanas from Illusion CGI Studio what the process was for their latest campaign with Jeep, he’ll humbly downplay the incredible work that they did. In reality, every pixel in the final images are a result of careful planning and masterful artistry by the team at Illusion. The campaign is about influence. They imagined how Jeep’s signature look (most specifically the design of their front grates) would affect those impressed by them and leave an impact years later. In three images, fictional native peoples in a handful of different environments are seen with Jeep imagery absorbed into their cultures in ways that are both playful and seamless. At once they call to Jeep’s history of being an iconic car manufacturer and illustrate the multi-terrain abilities of their cars and trucks. The desert, rainforest, and tundra are all represented, all environments where a Jeep can perform precisely how the driver needs. Each tribe in these locations is presented in their own imagined traditional way, but applying the front grate and headlight shape iconic to Jeep. Illusion started with photographs and then composited and retouched the Jeep elements onto the images. That means that in the photo of the forest tribe, all the paint was applied through CGI. Creating that kind of incredible realism in computer generated imagery comes only through mastery. “It’s technique,” Post explains. “The artists really know the effects of the edges of the paint and how it would look on each part of the body.” In short: it works because Illusion is simply very good at what they do. That image isn’t only painted to add Jeep elements, but the forest that surrounds the tribe members is a composite from a handful of separate photographs all stitched together into the final image. Illusion CGI loves doing projects like this because these techniques have become second nature to them. For them, it’s all about execution since they’re already so familiar with the process. “It’s something that we’re experts on,” Post says. “We know exactly what to do. The client briefs us and then we can just go and do it.” This expertise echoes through all their work, including a recent campaign with 28 Too Many to end female genital mutilation that is still practiced in 28 African countries. The campaign recently won Illusion CGI three Gold Cannes Lions and can be found in their portfolio.
  • 7.21.15   Marco Grob and Time Magazine Take a Year in Space with NASA

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    When Neil Armstrong was walking on the moon, Marco Grob was in Switzerland watching, enraptured. It ignited a curiosity in him that has never abated. “My first recallable memory in my life is the moon landing,” Marco says. “For a Swiss guy with my background we would watch everything space related like it was The Big Thing.” As the years went on and agencies found themselves reaching towards the stars, Marco was on the ground with his eyes locked on the same celestial map. It all happened an arm’s length away, playing itself out on TV. Until now. On March 27 of this year, astronaut Scott Kelly launched out of Kazakhstan to the International Space Station where he’s spending a year in Earth’s orbit as a way to better understand how humans are impacted by time in space and help us prepare for manned missions to Mars. But long before Kelly escaped the Earth’s atmosphere, Marco and Shaul Schwarz began their work with Time Magazine to document Scott’s preparation for this historic journey, for a series called “A Year in Space.” When they started doing the work with Kelly and Time, Marco and Shaul didn’t have the approval of NASA yet. They had the story with Time, but not NASA. Instead, they just jumped in to tell the story. After connecting with Kelly time and time again, he saw the value and depth of the story Time was trying to tell, they were all able to convince NASA. A large part of Kelly’s preparations for the trip are practice space walks, conducted in a gigantic water tank. Marco and the rest of the team were able to join Kelly on his last practice run before launch, providing them access to parts of astronaut training that had never been seen before. These dives simulate the experience of being in space, complete with suits and creating actual reliance on life support technology. For these reasons, Marco and the team had to train for their singular session with Kelly. “It was probably the hardest thing any of us had ever done. It was really intense,” Marco says. “When we went into the spacewalk with Scott it became clear pretty quickly why the training was so hard. We were under water for probably seven hours.” The challenge wasn’t simply how difficult it is to be under water managing equipment and staying alive. Marco and the rest of the team also had to shoot a series. “With shooting you go through air more quickly, it distracts you from other elements you need to pay attention to during diving,” he explains. Over the course of filming, they visited Kelly at home, meeting his family, and conducting interview after interview. They found themselves friends on the other side of filming, and more than six months after they met, Marco watched Kelly get launched into space. Which, let’s not forget, is incredibly dangerous. “The take off was extremely, extremely emotional for us because we became friends with the man,” Marco says. “They strap him on top of a tank with liquid oxygen and petrol and then they light a candle. And you see that so many times on TV. But when you know the man and you’ve spent time with the guy and you were at his house, and he was at my house. It’s nerve-wracking. It’s scary and brutal and loud. That was unforgettable.” Bernstein & Andriulli is thrilled to welcome Marco Grob to our roster. You can find his portfolio here.  The trailer for A Year in Space as well as the first two episodes can be seen on Time.com.
  • 7.22.15   Zeitguised Interprets Nike's Reinterpretation

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    When Sergio Lozano designed the Air Max 95 sneaker for Nike, he drew inspiration from the human body. Skin, ribs, and tendons are represented in the different design elements, as well as a broad line up the heel reflecting a spine. It is no stretch, then, to describe the component parts as “anatomy,” and that’s exactly the word they used for their video with Zeitguised. “The Anatomy of Air” shows the progression from the classic Air Max 95 into the newly announced Air Max 95 Ultra Jacquard. The AM95 Ultra Jacquard is an update of the original style, bringing it into the contemporary athletic sneaker environment, utilizing technologies to enhance lightness and support. It is those themes that Nike and Zeitguised drew upon for their video, communicating it all in a visual language without words in less than twelve seconds. The video starts with the classic sneaker, and as it spins in space, the component pieces separate and take on new forms inspired by their functions. The sole, known for its dual air bubble technology, morphs into an ever-changing balloon. The straps that create the shoe’s “ribs” turn into a cage, combining with the tendon inspired lacing, narrowing into the Flywires that dominate the shoes. The upper of the original shoe, made from leather and textile, are transformed through a ballooning process into the Jacquard material that is lighter than its predecessor. The design studio has quickly become the go-to for surrealist motion projects, especially with variable textures in a floating 3D space, bringing unexpected personality to inanimate objects. Nike’s style aligns flawlessly into the Zeitguised mode of creation, distilling style and design into the launch of this highly anticipated sneaker. 
B&A Instafeed
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  • This is exactly how we feel looking at these new pictures of Charlie Hunnam in the latest issue of @EntertainmentWeekly by @marchomstudio. #CharlieHunnam
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  • Our #ManCrushMonday this week is the incomparable Robert Redford as shot by @jonasfredwallkarlsson. #mcm
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  • Don
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  • Our #WomanCrushWednesday today is the unbelievable @rubyrose as shot by @eliz. #orangeisthenewblack #wcw #rubyrose
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  • Getting this close to #Pluto be like... (Illustration by Dan Craig.)
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  • Our #MeatCrushMonday is @mmjstudio for these explosive CGI illustrations they created with @decabron. #mcm
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  • #ThrowbackThursday to that timeless question: which came first? 🐣 Eggshell Chicken Creation by @kylejbean.
    likes 145 // comments 5
  • Our #WomanCrushWednesday this week is the captivating @lupitanyongo, shot here by @marchomstudio. #wcw
    likes 72 // comments
  • #Transformation starts from the inside. Illustration by @kaiandsunny #transformationtuesday
    likes 70 // comments
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    likes 56 // comments
  • It
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  • Zeitguised really rocked it out in this CGI animation for @mtv.
    likes 63 // comments 1
  • Today the Supreme Court passed down a ruling that will echo through history. Democracy is not tidy, requires work, and demands civic engagement. Justice Sotomayor - seen here in a photograph by @platon - is one of the nine people who put in this ruling. It is a solemn duty and we thank her and her colleagues for their indispensable service.
    likes 47 // comments
  • Rest in Peace to Michael Jackson, the King of Pop. Illustration by @stan_chow.
    likes 62 // comments 5
  • Keeping it very regal this #Wednesday, like this super classed up pic with HMU by Kirsten Jaeger for @unchartedplay.
    likes 44 // comments
  • If our last post was how we felt on Friday, this Dan Craig piece is how we feel on Monday. #caseofthemondays
    likes 35 // comments 1
  • Okay guys. It
    likes 61 // comments 3
  • Are you ready for the weekend but it still feels a little too far? Here
    likes 94 // comments
  • This past March, @joeyldotcom traveled solo to Kurdistan so he could better understand the complexity of the conflicts in that region. What he found may surprise you, and will certainly deepen your understanding of these events that are so crucial to the world.
    likes 48 // comments
  • If you find us at @lebookconnect you can pick up one of our new pins!
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