We Are The Rhoads for Kinfolk's Home Issue
Kinfolk approached We Are The Rhoads to shoot for its recent Home Issue and let the photographers select their subjects: John Moore, Hannah Henderson, and their children Costa and Lennon in Venice Beach.
"Each time we work with Kinfolk, it's always collaborative – the editors don't dole out assignments," Sarah Rhoads noted. "Chris and I reached out to some friends and Lisa Moir, who ended up as the stylist for the story, recommended these folks; Hannah co-owns General Store, a popular boutique in the area ... once we got on the phone with them, they were extremely open to participating. They thought we – and Kinfolk – would be a great fit for capturing their space and family."
The Rhoads spent a Saturday at the Moore-Henderson household. "Sarah and I organized some loose elements, like having people stop by and planning a meal – for which we enlisted a food stylist," Chris explained. "There was a sense of production in that way ... we more or less set up everything to succeed and let it all play out."
To accompany the images, the Rhoads directed a short video essay, available to watch on Kinfolk's iPad app and below, at right. "It brought life to more of their story and carried the narrative beyond the photos," Sarah said. "It was inspiring to be around Hannah and John, two people doing such creative things while having a family, and seeing their dynamic."
Wardrobe and props: Lisa Moir
Food styling: Val Aikman-Smith