The 3D Agency Sculpts Heroes for Nike
The FIFA World Cup kicks off in less than a week. The 3D Agency, formerly known as Candylab, adds to the World Cup excitement by creating heroic sculptures of the 12 most popular football stars for Nike's "Write the Future" campaign. Anatomically correct models were built in CG and then transformed into life-sized sculptures that are displayed prominently in Nike Town stores around the world. The CG football players are also featured in Nike print advertising campaigns.
Director/Producer John Moffett explains, "It was a real challenge to get all the players created within the time frame as well as making sure that they were ready to be shipped out as assets to agency's world wide. Seeing them as real life sculpts in the Nike Town Oxford circus has given everyone involved a real sense of achievement."
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