• 7.14.16

    Stay Safe with Lightfarm Studios and MTV

    In the development of human language we spent a lot of time on drawings. All throughout Ancient Egypt, before the creation of the Phoenician alphabet, we used hieroglyphs: tiny pictures that created new meanings within context. Over the following centuries we developed multiple alphabets that are used all over the world but each system can be traced back to an illustration-based system. Now, in the 2010s we’re using that way of communicating again in a new way. Emoji offer a way for users to inject emotion and storytelling into simple conversation, and MTV wanted to capitalize on their popularity it a new safe sex campaign with Lightfarm Studios.

    It’s no secret that there are certain emoji that have taken on specific meanings that go beyond our disparate languages. The eggplant is notoriously a stand-in for a phallus, while the peach represents a rear end or a part of female anatomy. Using emoji as slang for touchy subjects the conversation is able to extend beyond coyness or education. So much of the trouble with a lack of safe sex, and the results of those decisions, comes from kids being woefully uninformed or afraid of engaging in education conversations. But Lightfarm’s ads get the information across in a clear way and offer a disarming bit of humor, cutting right through to the heart of the matter.

    MTV has always been on the very cutting edge of tends for the younger generations, shepherding the conversation in surprising and engaging ways. Lightfarm Studios was the perfect partner to create these hilariously subversive ads and you can find more of their work here.

     

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