• 12.19.17

    Serial Cut Gets Juicy with Starburst

    The first bite into a Starburst is chewy, but as you work your way into the candy it gets jucier and jucier. In fact, Starburst calls them “Unexplainably Juicy.” That unexplainable nature may explain the inspiration that Serial Cut used for a trio of imagery for Starburst that plays on unbelievable cultural tropes that are as surprising as they are hilarious. Each candy is so juicy that Serial Cut visualizes them as bodies of liquid, providing a pool for each of the funny situations.

     The pink Starburst acts as shark-infested waters for an enterprising diver (clad in an inflatable flamingo lifesaver) to jump into. A red Starburst replaces the Red Sea that Moses parted, showing the mist and waves that would come from such a divine action. The orange Starburst is the perfect canvas for a waterskiing trio for their routine, all while tethered to Nessie (the Loch Ness Monster). Each candy sits on the iconic waxed Starburst wrapper.

    Serial Cut created each of these images through CGI, miniaturizing incredible stories and ideas into bite-sized treats, and they’re just as sweet as Starburst.

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