Rizon Parein Visualizes Mercedes-Benz's Warning Technology
Rizon Parein illustrated Mercedes-Benz's traffic-sign recognition technology – which detects no-entry signs and provides both audible and visual warnings to drivers when they enter the wrong side of the road – for the automaker's new campaign.
"The idea was to create a sound wave from the no-entry signs," explained Parein. Working with Mathias Nösel, an art director at Jung von Matt (Hamburg), the CGI artist remodeled the shape, added the environment, and perfected the lighting using V-Ray and Cinema 4D.
"When Matthias reached out to me about this project, I was immediately interested not only because of the brilliant concept, but also the specific look and feel he was after," Parein added. "He knew what he wanted and I knew I could execute it."