• 9.12.12

    Mercedez Benz Drive-Thru

    This weekend Mercedes-Benz Drive-Thru is revolutionizing the in-car dining experience. With the help of Jason Bruges Studios and food artists Sam Bompas and Harry Parr, Mercedes-Benz has re-imagined what was a nostalgic task of convenience and transformed it into a sensory experience unlike any other.

    From September 14th thru the 16th they have transformed the Old Selfridges Hotel in London into a display of a fusion of the utmost innovations in art, food, and design, complete with rollerblading waitstaff. This staging of creative minds is being used to celebrate the release of the new Mercedes A-Class now available in the UK. Anders Sundt Jensen, Head of Brand Communications at Mercedes-Benz says, "With it's highly-emotional and progressive design, the new A-Class is all set to bring the trend toward monotony in the compact car segment to an end". This seems to be the theme of the weekend, inspiration through innovation.

     

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