Mark Hunter and Wildfox's Royal Romance
Bernstein & Andriulli new talent Mark Hunter captured an afternoon of bicycling, picnics, and sunbathing in San Marino's Huntington Botanical Gardens for Wildfox's latest campaign.
"The brand and I have great synergy because we've worked together for so long – on nearly ten image series," Hunter remarked. "I'm usually told, 'Here's an idea of what we'd like to get,' and I'm left to interpret it. I always pay attention to both the clothes and the energy to give the viewer the best experience possible, and the shoots are so over-the-top, fun, and girly that ... it makes me want to be a girl, too." Hunter used natural lighting and minimal equipment, which allowed him to roam freely and "go with the flow ... the models that Wildfox picks have a lot of personality – I discovered that one model on this project was also a ballerina and she did a few moves for the camera – so I chase them around and capture everything." He added that Wildfox's shoots are getting bigger and better as the years pass: "We continually try to outdo ourselves ... and it's cool to grow up with the brand."
For more than a decade, Hunter has been the definitive chronicler of alternative culture. He counts Microsoft, Sony Playstation, T Mobile, Yahoo!, Virgin Mobile, Publicis West, Adidas, and Capitol Records among his commercial clients; and his editorial imagery has appeared in Rolling Stone, Vice, Complex, i-D, L.A. Weekly, and Nylon. Hunter also has fashion campaigns for Calvin Klein, Helmut Lang, and Jean-Charles de Castelbajac to his name.
His much imitated website (and the first nightlife photo blog), The Cobrasnake, receives over 500,000 unique hits a month, and has led to collaborations with Colette x VANS, RVCA, and British footwear brand Irregular Choice. In the past year, Hunter traveled to 75 cities in fifteen countries to shoot an array of parties and events, and he is constantly searching for the latest trends and hottest fashions.