• 7.29.13

    Kareem Black Gives Reebok a New Rap

    Reebok, "Keeping it Classic Since '83," asked photographer Kareem Black to capture Classic Leathers worn by a selection of new-gen rappers – providing memorable images for the sneakers' 30th anniversary album.

    The first set of advertisements features Ace Hood of Cash Money Records, Kirko Bangz (J. Cole, 2 Chainz, TYGA, and Trey Songz remixed his track "Drank in my Cup"), and Kanye West's friend Travi$ Scott. According to Black, he took most of the photos in L.A., and, because Reebok plans to release ads highlighting up-and-coming global artists, he traveled to Paris on assignment, "which was amazing!" Bien sûr.

    "I think its really clever to pay heed to the past," while working with new musicians, Black noted. "It reminds people of the time when kicks and hip-hop started their love affair."

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