• 12.3.13

    ilovedust Lights Up Time Out New York

    ilovedust nabbed the most recent cover of Time Out New York. "We were asked to create some typography to promote exciting things to do in New York City," the team explained by e-mail. "As these events were going to provide more of an insight into classic New York rather than usual tourist attractions, we thought it would be cool to make a vintage neon sign ... but we wanted it to have character and not appear too rusty or abandoned." They looked to Coney Island placards for inspiration.

    After laying out the type in Cinema 4D – "this gave us a base to work on, with realistic angles, lighting, and shadows" – ilovedust added the details, textures, and cityscape in Photoshop. "We made several different variations that experimented with color schemes and variations on the city in the background," ending up with the final version, on newsstands through December 4.

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