• 1.26.15

    Found Studio Draws from 20 Years of PlayStation Gaming

    20 years ago Sony debuted the PlayStation as a new way to immerse consumers in the fresh world of gaming. In those early days, it was still a young industry that few could ever imagine what would become of it. Gaming is now a $10.5b industry, and like all entertainment sectors, it is built on the dreams and imaginations of the consumers. For many, gaming is about collective play, but the depth of that genre has only recently been plumbed, while most of gaming history has been solo play. These immersive stories have created a form of entertainment that transcends passive entertainment, requiring interaction from the player, creating storylines that gamers can take personally. In these past 20 years since the PlayStation debuted, 20 years of stories have been created, and Sony wanted to highlight this for their 20th Anniversary.

    To celebrate, the tech titan asked their Twitter following to tweet stories of gaming from the last 20 years using the hashtag #20YearsOfPlay. Moments that were memorable for loyal players, like remembered stepping-stones over the last two decades. Then Studio Output and Found brought 20 of those memories to life in animation. Moments like smashing buttons, playing whole games in one sitting, or feeling “like a god damn modern day treasure hunter, with style” all come together in an exploration and expression of these stories.

    Found’s animation worked to tell these stories in the clearest way. “By taking a more minimalistic design approach, we ensured that the animated compositions didn’t detract from the authenticity of feeling, helping PlayStation give back to their fans and emphasizing that they are ‘For the Players,’” explains Dan Moore, Creative Director at Studio Output who asked Found to do the animations for the Tweets. These stories are about how the players have interacted with these games for a generation, the lily didn’t have to be gilded. By keeping it simple, the emotional heart stays in tact.

    For non-gamers, these stories might seem crazy or overinflated, like the player who played so much that their eyes were bleeding. But for those who find connection in these ways to escape and relate they’re stories pulled from their own experiences. Check out the video on Facebook (that has already reached 415,000 views!).

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