Bose Collins Uses the Force for Nissan's Qashqai
Bose Collins's short film for Nissan unveils the second generation Qashqai, the automaker's best-selling crossover vehicle. "We wanted to take an unusual approach and for the Nissan Terra, we moved a white light stick overhead to make it look like the Terra was driving through a car park," explained Nathan Collins. "We were fascinated with the effect, so when we were asked to shoot the Qashqai, we decided to go to town with the idea and do an entire shoot based on the technique."
The team of five, armed with a pair of orange light sticks, "waved them over the Qashqai (and out of camera) to create reflections and change the depth of field for the shots ... the light sticks look like lightsabers, so we appeared to be Jedis practicing their craft," Collins remarked. Because of timing constraints, the group didn't have time for much post-production work, meaning no CGI was involved. "We had to get it in camera, do an edit, and cut it to the music. We were shooting digital, so we could play back the footage as we went along." Bose Collins spent two days on set and captured the auto's interior sans light sticks, as well.
Star Wars references aside, Collins also described the gig as "something out of a James Bond movie ... I've never seen anything similar to it security-wise. The reveal of the Qashqai's new shape was a big deal, so we had to hide everything. It was highly exciting. And it was actually the smoothest job we've ever done."