• 8.27.13

    Ars Thanea's Imaginative World for Wacom's New Tablet

    Ars Thanea and Netherlands-based "centre for creation" artbox partnered on the key visual for Wacom's new Windows 8 tablet, the Cintiq Companion.

    "We received the blue main character from [artbox's] Bardo Hogendoorn who designed it and our task was to build a world around it," said Ars Thanea's Marcin Molski. Keeping in mind the Cintiq Companion's portability (not to mention its multi-touch control, pressure-sensitive pen, and dual facing HD cameras) and the campaign's tagline ("Make the World Your Studio"), the team riffed on the idea of flying. "We put in an astronaut, a bird, a spacecraft, a robot, and so on," Molski explained.

    During the three-week-long production process, Molski and co. turned to a variety of techniques – drawing, 3D/CGI, digital painting, and creative retouching – that provides viewers with a glimpse of Ars Thanea's own studio turned imaginative world.

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