• 5.7.13

    Ars Thanea and Mizone Give Water a Makeover

    CGI studio Ars Thanea worked with Y&R Shanghai to create the latest key visual to launch the new blueberry water by Chinese beverage giant Mizone. For this launch, Poland-based studio created the visual using entirely CGI and illustration.

    A real bottle traveled from Shanghai to Warsaw and served as the model on which the final image was based on. The concept of the key visual was to both tell a product story and to create a refreshing image that would appeal to the female audience.

    Credits:
    Client: Mizone
    Agency: Y&R Shanghai
    Illustrator: Ars Thanea
    Executive Creative Director: Anam As
    Art Director: Handsome Wong
    Agency Producer: Alison Du

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