For 2016, Adobe Summit focused on "Experience" as the overall theme of the event. An amazing collection of creatives was curated from four artists including Josh Davis for the event identity system. Digital assets were refreshed monthly leading up to the event. While on-site, each creative was used to delineate a zone. (i.e. breakout sessions, community pavilion, general session/keynote, customer briefing center...etc).
Together with Adobe Summit and launch of 2016 Adobe Marketing Cloud identity, a curated set of imagery for its eight solutions were created. Each is based on its icon and color, as well as a nod to what the solution does. Joshua Davis' imagery was used for Adobe's Marketing Cloud Media Optimizer.