Found Studio was approached by Vodafone to create a playful piece of branded content that showed the evolution of mobile phone handsets. The initial brief was to incorporate animation into filmed footage. However, Found Studio had other ideas.
Projection mapping was a fairly new concept at the time and was only ever seen on a large scale on the side of buildings, it had never been done on such a micro-scale where the projections had to be millimetre perfect.
Shot in a single take, popular mobile handsets were spray-painted white and brought to life by projecting animations back onto the phones from three different angles. The 3D effect was further enhanced by a roving “sweet spot” that had to be replicated precisely by the camera movement for the illusion to work. This was something that Found Studio ended up resolving when they came to do a subsequent job for PlayStation where the projected graphics were updated in realtime as the camera moved.