MTV tapped Found Studio to create a bespoke projected music video onto Glasgow's City Chambers building for Labrinth's comeback single "Let It Be".
Teaming up with the City Council and its WW1 remembrance projection, MTV saw an opportunity to wow a large live audience as well as its huge online social media fan-base whose eyes would be on Glasgow in anticipation of the European Music Awards.
Using the architecture of the ornate building to communicate the idea that Labrinth himself is thee master conductor of a light show across the facade of the building, Found Studio designed an audio reactive animation in sync with the song.
The track itself is big and bold with layered instrumentation and the visuals complement the crafted production. Labrinth was shot in a green screen studio and used his performance to drive the animation as it builds up in layers, culminating in an impactful 3D visual spectacle at the heart of the build up to the EMAs.