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Fredrik Carlstrom

Austere

Strategy

A project from Fredrik Carlström, Austere is a design collective dedicated to making well crafted, beautiful and functional furniture and accessories. In the spirit of of Scandinavian design, they look to surround themselves with fewer, better things.

 - Believing good design is a basic human right and should be available to many, frustration grew that shipping companies made more than the designer and that traditional retail made good design too expensive. As shopping for design is a pain, the goal was to make it painless, and maybe even fun.

Believing good design is a basic human right and should be available to many, frustration grew that shipping companies made more than the designer and that traditional retail made good design too expensive. As shopping for design is a pain, the goal was to make it painless, and maybe even fun.

 - To that end, Austere works with some of the leading designers in the world, selling direct-to-consumers online and through a select number of showrooms in the United States and Europe.
Scope of work included concept, strategy, creative direction, brand Identity, product design.

To that end, Austere works with some of the leading designers in the world, selling direct-to-consumers online and through a select number of showrooms in the United States and Europe.

Scope of work included concept, strategy, creative direction, brand Identity, product design.

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