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Brian Schmitt

Nike Basketball

Strategy


As the designer for Nike Basketball, Brian worked across media to visualise the brand, develop properties and grow mindshare.

Brian helped brand numerous products and experiences including the Hyperdunk line, NikeiD, and House Of Hoops, a partnership with FootLocker to create the retail concept from flagship retail to shop in shops.

He helped create global brand campaigns through art directing iconic images of athletes and product, creating spaces, packaging and advertising around a concept. This included projects for LeBron James, Kevin Durant, Kobe Bryant, Force, Team USA Basketball and others.

Projects created with in house team while a member of the Nike Global Brand Design group. Featuring photography by Bruce Gilden.

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