YAY Festival was co-founded in 2012 by Snask & Grandin’s Flying Circus. Envisioning Scandanavia’s most visited and talked-about creative festivals, the collective set out to combine mind-blowing talks, beer drinking, astonishing bands, and impeccable DJs. But, that wasn’t enough. They needed a graphic identity that wrapped all of that energy into one bold image.
For the second year of Yay Festival, Snask used their magic wand to create an identity straight out of the jungle. Going bold, they used nothing but exotic plants, golden objects, and a whole lot of smoke. That year, Snask booked some of the world’s most interesting creative minds, and flew in the likes of Jessica Walsh, James Victore, Lotta Lundgren, Maddox and Emma. Sony & Tele2 joined YAY Festival as sponsors. YAY Festival won numerous awards for Best Festival Identity and the project was widely talked about across international media.