Zach Gold shoots the campaign for the Ford B-MAX
on location in Barcelona. The B-MAX is a new kind of car with rear sliding doors, no B-pillars and more room. The concept for the project was to show how large the interior of the B-MAX is and that's where the Olympic diving pool and stuntman come into the picture.
Zach worked with Karin Onsager Birch, Serge Pennings and Steve Clarke from BlueHive
(UK). The talent was stuntman Bobby Holland-Hanton who has done work for the Batman, Thor and James Bond films. Zach and BlueHive tried a few different ideas but decided on the see-through view of the B-MAX opening into a shot of the diver.