• 11.9.11

    Zach Gold Photographs Jet Li for Adidas

    Zach Gold captures Chinese actor and martial artist Jet Li for the 2011 Adidas Wu Ji campaign. Gold was commissioned by the sportswear Company and TBWA to shoot four images for the campaign. Wu Ji is a line created by Adidas in partnership with Li. The campaign focuses on Li and his remarkable life and milestones. The first milestone highlighted is the 1975 National Wu Shu competition at which Li took first place at age 12 and then went on to win six times. The second milestone is Shaolin Temple, Li's first major film production.

    The shoot took place in a studio in Beijing. Sets were built to replicate Li's 1975 Wu Shu training space and the Shaolin Temple film set. The sets reference China in the 1970s and 1980s, which proved difficult, as China was a very different place forty years ago. Of working with Li, Gold calls him amazing and says, "he just lets go with his movement and an electricity fills the room and you know you are in the presence of a master."

    The 2011 Jet Li Wu Ji campaign for Adidas is out now.

    See more of Zach Gold's photography here.







    Client: Adidas
    Agency: TBWA
    Photographer: Zach Gold

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