Yuko Shimizu Gives Face to SK-II's Regional Exclusives
Japan is known the world over for cutting edge skincare, earning global fans for dozens of brands that offer their own varieties of scrubs and serums, masks and toners. All of those products find themselves wrapped up in trends that aren’t only based on what’s available but also what the communities are using. For SK-II, a Japanese brand that caters to consumers all over the world, those trends come and go, but they’re always aware of their customers. SK-II recently invited Yuko Shimizu to create a bevy of unique boxes for specific markets, and Yuko created a collection of different pieces that plays on the cultures, aesthetics, and habits of those different markets.
SK-II is based in Japan, but their products are distributed everywhere, especially in Asia. So, Yuko created six different illustrations that were affixed to packaging that made its way to Hong Kong, Korea, Thailand, Singapore, China, and Japan. She filled each image with cultural references specific to the exclusive release locations. The China image features a Chinese woman covered in hibiscus flowers in front of Shanghai’s skyline, while the Japanese image finds a woman weaving through bamboo in front of a sea referencing Hokusai’s famous block print under a red rising sun. Every image features Yuko’s signature sense of humor, her loyalty to detail, and astounding creativity.
The process was far more expansive than what we get to see in the final compositions, and if you’re curious to see more head over to her blog for some added insight.
The boxes were made available exclusively in the markets described at the local airports and catered towards women who partake in the Art of Travel. Plus they were limited edition, so if don’t have a box already: you’ve probably already missed out.