WOLFGANG ZAC FOR CAMEL ACTIVE
Shot over four days on the coast of Portugal, Wolfgang Zac's campaign for Camel Active is an intimate portrait of exploration. Consistent with the innovative nature of Zac's work, the images cascade from one to the next, in the style of a vintage photo album. Visual threads, such as rocky shores, friendship and salt in the air, run through the imagery and personify adventure. The campaign tagline, "Next Stop, Wherever," embodies Zac's ethos while shooting, continually embracing new practices and providing creative solutions for whatever comes next.