• 7.27.11

    We Are The Rhoads Photograph Sony's "The Era of You"

    We Are The Rhoads capture Sony's new back-to-school global store campaign "The Era of You." The campaign depicts the energy and spirit of college students by using a variety of different Sony products in college and everyday life scenarios.

    We Are The Rhoads collaborated with the Sony creative team on the LA-based shoot. They shot setups ranging from a college coffee shop to a backyard dance party. While Sony gave them a creative concept to work with, We Are The Rhoads were given room to work with their own vision. To grab the energy of students interacting with their Sony product they employed the use of bubble machines, a fake zebra head, flares, and a jerry rigged remote control helicopter. We Are The Rhoads say, "everyone left this shoot saying it was one of the most fun campaigns of their careers," and that it was "an absolute blast!"

    The campaign is displayed in Sony stores worldwide.

    See more of We Are The Rhoads' photography here.

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